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All Journal TIJAROTANA : Jurnal Ekonomi dan Bisnis Syariah
Kusnul Yuni
Universitas Hasyim Asy'ari Tebuireng Jombang
Religion Economics, Econometrics & Finance

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Economic Impact Of Program Growth Shopee Agent Jombang Fitri Rohmah; Imam Sopingi; Kusnul Yuni
TIJAROTANA : Jurnal Ekonomi Dan Bisnis Syariah Vol 7 No 01 (2026): Tijatorana : Jurnal Ekonomi dan Bisnis Syariah
Publisher : TIJAROTANA : Jurnal Ekonomi dan Bisnis Syariah

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Abstract

This study aims to analyze the economic impact of the Shopee agent program in Sumbermulyo Village, particularly in increasing income and employment opportunities for the local community. The method used was qualitative, with a survey approach involving Shopee agents and the surrounding community, as well as secondary data analysis related to village economic development. The results show that the Shopee agent program has made a positive contribution to the local economy through the creation of new jobs, increasing agent income, and expanding community access to digital products. However, challenges remain, such as potential economic inequality and pressure on traditional local traders. The implications of this study emphasize the importance of developing similar programs in other areas to encourage the digitalization of the rural economy, improve digital literacy, and create inclusive policies that support all economic actors, including local traders. These findings are relevant for the government, e-commerce companies, and MSMEs in designing digital-based economic development strategies.
Review Of The Implementation Of The Break Event Point Theory In Traditional Markets Afifatul Fitriyah; Imam Sopingi; Kusnul Yuni
TIJAROTANA : Jurnal Ekonomi Dan Bisnis Syariah Vol 7 No 01 (2026): Tijatorana : Jurnal Ekonomi dan Bisnis Syariah
Publisher : TIJAROTANA : Jurnal Ekonomi dan Bisnis Syariah

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Abstract

This study aims to analyze the implementation of the break-even point (BEP) theory in the Cukir traditional market, Jombang, to help small traders manage their businesses efficiently and determine the minimum sales level to reach the break-even point. The research focuses on identifying fixed costs, variable costs, and external factors such as consumer purchasing power that influence the achievement of BEP. The research method uses a quantitative descriptive approach with primary data from interviews and questionnaires, as well as secondary data in the form of simple financial records. The BEP calculation is carried out by dividing the total fixed costs by the contribution margin per unit, while the validity of the data is tested through triangulation from various sources. The results show that the implementation of BEP helps traders understand the minimum sales requirements and improves their financial literacy. For example, a grocery trader needs to sell a minimum of 250 kilograms of rice per month to reach the break-even point. The implementation of BEP also encourages more structured financial records and more effective sales strategies, supporting the sustainability of micro-enterprises in the traditional market.
Co-Authors Afifatul Fitriyah Fitri Rohmah Imam Sopingi