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Influence of Service Quality and Consumer Trust on the Decision to Use EMKL Services at PT Samudera Perdana Selaras Semarang Suwardi; Annisa Aulia Fitri
Admisi dan Bisnis Vol. 27 No. 1 (2026): PEBRUARI 2026
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v27i1.7432

Abstract

This study aims to analyze the extent to which service quality and consumer trust influence the decision to use EMKL services, both partially and simultaneously. This study employed a quantitative approach using a saturated sampling technique with 64 respondents. Primary data were collected using questionnaires and observations, while secondary data were obtained through literature review. The instruments used were tested for validity and reliability. Data analysis was performed using multiple linear regression with the classical assumption test, t-test, and f-test. The results indicate that service quality and consumer trust have a positive and significant influence on the decision to use services, both partially and simultaneously. The coefficient of determination value of 0.436 indicates that service quality and consumer trust together contribute 43.6% to the decision to use services, while 56.4% is influenced by other variables not examined in this study.
Influence of Work Facilities and Cross-Cultural Communication on the Performance of Back Office Employees at PT Matahari Tire Indonesia Rina Setya Arum; Sri Marhaeni Salsiyah; Suwardi
JOBS (Jurnal Of Business Studies) Vol. 11 No. 2 (2025): Desember 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i2.7790

Abstract

This study aims to examine the effect of workplace facilities and cross-cultural communication on the performance of back-office employees at PT Matahari Tire Indonesia. The research background is based on the assumption that limitations in workplace facilities and cultural diversity among employees may influence work effectiveness and performance achievement. This study employed a quantitative approach with a population of 172 back-office employees. The sampling technique used was purposive sampling, by selecting respondents from departments experiencing higher intensity of issues related to workplace facilities and cross-cultural communication compared to other departments, thus considered most relevant to the research focus. Data were collected through questionnaires, interviews, and literature studies, and analyzed using multiple linear regression to determine both simultaneous and partial effects of the independent variables on the dependent variable. The results indicate that workplace facilities and cross-cultural communication have a significant effect on the performance of back-office employees, both jointly and individually. This implies that the better the workplace facilities provided and the more effective the cross-cultural communication among employees, the higher the level of performance achieved. Based on these findings, it is recommended that the company continue to improve the quality of workplace facilities and foster effective cross-cultural communication. In addition, integrating cultural training programs and creating a work environment that supports collaboration across diverse backgrounds are essential to strengthen overall employee performance.