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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat
Aulia Syahputri Sinaga
Universitas Pembangunan Panca Budi
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Penguatan Kapasitas Ekonomi Hijau dan Kewirausahaan Sosial melalui Pendampingan Komunitas Binaan di Kota Medan Annisa Ilmi Faried; Rahmad Sembiring; Ahmad Fadlan; Aulia Syahputri Sinaga
Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2026): Juni 2026
Publisher : Unity Academy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70340/japamas.v5i1.184

Abstract

Rendahnya kapasitas ekonomi hijau dan minimnya orientasi kewirausahaan sosial menjadi kendala utama keberlanjutan usaha mikro pada komunitas binaan di Kota Medan, di tengah tekanan degradasi lingkungan dan ketimpangan ekonomi perkotaan. Kegiatan pengabdian ini bertujuan memperkuat kapasitas ekonomi hijau dan kewirausahaan sosial mitra melalui pendekatan pendampingan partisipatif selama enam bulan. Metode pelaksanaan meliputi asesmen kebutuhan, sosialisasi dan diskusi kelompok terfokus, pelatihan tematik, pendampingan teknis lapangan, monitoring-evaluasi, serta diseminasi hasil kepada 42 mitra yang tersebar pada empat klaster usaha, yaitu kuliner, kerajinan dan daur ulang, urban farming, serta jasa kreatif digital. Hasil pengabdian menunjukkan peningkatan rata-rata omzet bulanan pada seluruh klaster usaha selama periode pendampingan, serta peningkatan skor kompetensi mitra pada enam dimensi utama, yaitu pemahaman ekonomi hijau, literasi keuangan, literasi digital dan pemasaran, kewirausahaan sosial, pengelolaan limbah, serta jejaring dan kemitraan. Diagram laba-laba (radar chart) memperlihatkan lonjakan skor tertinggi pada dimensi pemahaman ekonomi hijau dan pengelolaan limbah/daur ulang, sejalan dengan penguatan praktik ekonomi sirkular berbasis rumah tangga. Kegiatan ini membuktikan bahwa pendampingan terstruktur berbasis kolaborasi akademisi, komunitas, dan lembaga swadaya masyarakat mampu mendorong transisi usaha mikro perkotaan menuju model bisnis yang lebih hijau dan berdampak sosial. Program disarankan dilanjutkan dengan skema pendampingan lanjutan serta fasilitasi akses pembiayaan hijau bagi keberlanjutan jangka panjang.
Integration of Green Economy and Social Entrepreneurship for Sustainable Regional Development: Evidence from Community Empowerment Programs in North Sumatra Annisa Ilmi Faried; Rahmad Sembiring; Ahmad Fadlan; Aulia Syahputri Sinaga
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 4 (2026): October
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i4.12419

Abstract

This study examines how the integration of green economy practices and social entrepreneurship shapes sustainable regional development through community empowerment programs in North Sumatra, Indonesia. Employing a mixed methods sequential explanatory design, the study combines quantitative survey analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) with qualitative in-depth interviews to explain how ecological efficiency and socially driven innovation jointly strengthen household economic capacity and regional resilience. The conceptual model positions community empowerment as the pathway through which green economy and social entrepreneurship translate into economic, social, and environmental outcomes at the regional level. Findings are expected to show that green economy practices and social entrepreneurship orientation each contribute positively to sustainable regional development, with community empowerment programs playing a strengthening role in this relationship. The study contributes theoretically by extending stakeholder theory, the triple bottom line, and the sustainable livelihood framework into an integrated regional development model, and practically by informing local government and social enterprise actors on designing empowerment programs that are simultaneously ecologically sound and economically inclusive.
Co-Authors , Rahmad Sembiring Ahmad Fadlan Faried, Annisa Ilmi