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All Journal JUPARITA: Jurnal Pariwisata Tawangmangu
Mochamad Candra Wirawan Arief
Program Studi Pariwisata Bahari, Fakultas Perikanan dan Ilmu Kelautan, Universitas Padjadjaran
Arts Humanities Earth & Planetary Sciences Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PENGEMBANGAN PROTOTIPE PETA INTERAKTIF BERBASIS SISTEM INFORMASI GEOGRAFIS (SIG) SEBAGAI MEDIA PROMOSI EKOWISATA BAHARI KEPULAUAN BANGKA BELITUNG Salsabila Hanandita; Atikah Nurhayati; Fanny Kristiadhi; Mochamad Candra Wirawan Arief; Ahmad Prawira Dhahiyat
Jurnal Pariwisata Tawangmangu Vol 4 No 2 (2026): July 2026
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v4i2.1109

Abstract

The Bangka Belitung Islands province has great marine ecotourism potential, but the presentation of tourism information remains poorly integrated digitally and spatially. This study aims to identify the distribution and classification of priority tourist attractions and design a prototype of an interactive map based on Geographic Information Systems (GIS) as a digital promotional medium and tourism education. The study uses a mixed-methods approach, with qualitative dominance at the design stage and quantitative support at the prototype evaluation stage. Spatial data processing was carried out using QGIS, the QGIS2Web plugin, and the Leaflet library, while prototype testing involved 30 respondents and employed descriptive analysis, validity and reliability assessments, and Pearson correlation tests in SPSS. The results showed that 33 priority tourist attractions were dominated by coastal areas and beach tourism. All instrument items were declared valid and reliable, with a Cronbach's alpha of 0.944. The test results showed that all indicators were in the "Very Good" category, while the product feasibility level was 88.01%, placing it in the "Very Feasible" category. The correlation results also showed positive and significant relationships among the quality of the interactive map, the quality of the information, and the effectiveness of digital promotional media. Thus, the GIS-based interactive map prototype is considered an effective information and promotional medium for marine ecotourism in Bangka Belitung
ANALISIS STRATEGI BISNIS DAN IMPLEMENTASI DIGITAL MARKETING PADA AMASARI TOURS AND TRAVEL Muhammad Daffa Irawan; Mochamad Candra Wirawan Arief
Jurnal Pariwisata Tawangmangu Vol 4 No 2 (2026): July 2026
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v4i2.1129

Abstract

Advances in digital technology have prompted tourism companies to adopt appropriate business strategies and leverage digital marketing as a more effective marketing tool. This study aims to analyze the business strategies and digital marketing implementation employed by Amasari Tours and Travel to support sales and business development. The study employed observational, participatory, and on-the-job training methods. Data were collected through field observations, interviews with the director and the operational team, and a review of relevant documentation and literature. Data analysis was conducted descriptively to identify the various business strategies and digital marketing initiatives adopted by the company. The research findings indicate that the business strategies implemented included developing a proposal for cultural tours to Greece and analyzing the potential of tourist destinations in Ciater District, Subang, as part of efforts to create market opportunities and develop tourism products. Meanwhile, digital marketing initiatives included creating a logo and a TikTok account for Hiace Amasari, promoting tour packages via TikTok live streams, and creating an e-flyer promoting tourist destinations in West Java. These various activities demonstrate that a well-planned business strategy and the use of digital media can support promotion, expand market reach, and enhance a company’s competitiveness. Therefore, integrating business strategy and digital marketing is key to ensuring the sustainability of the tour and travel industry in the digital age.
Co-Authors Ahmad Prawira Dhahiyat Atikah Nurhayati Fanny Kristiadhi Muhammad Daffa Irawan Salsabila Hanandita