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All Journal (JINSENG) Journal of Industrial Innovation and Safety Engineering
Dio Putra
Departemen of Engineering Management, Institut Teknologi Batam
Decision Sciences, Operations Research & Management Industrial & Manufacturing Engineering Transportation

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ANALISIS POLA PEMBELIAN KONSUMEN DI PT XYZ MENGGUNAKAN MARKET BASKET ANALYSIS Dio Putra; Jito Armando; Aldi Mulia; Aulia Agung Dermawan
Journal of Industrial Innovation and Safety Engineering (JINSENG) Vol 4 No 2 (2026): JINSENG Volume 4 Nomor 2 July 2026
Publisher : Fakultas Rekayasa dan Teknologi Industri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35718/jinseng.v4i2.8482126

Abstract

Market Basket Analysis (MBA) is a data mining approach used to identify association patterns between products in transaction data. This approach is useful for retail companies in understanding consumer purchasing behavior and designing targeted marketing strategies. This study aims to analyze consumer purchasing patterns at PT XYZ, a household and snack retail company, using the FP-Growth algorithm. The data consists of 1,200 customer transactions from January to March 2025. The FP-Growth algorithm was applied with a minimum support of 5% and a confidence level of 60%. The analysis results show product combinations with strong associations, such as "Instant Noodles" → "Sachet Sauce" (support: 0.15; confidence: 0.82; lift: 1.35), and "Bottled Drinks" → "Light Snacks" (support: 0.13; confidence: 0.79; lift: 1.31). These patterns indicate two purchasing scenarios: routine and impulsive, which can be utilized for cross-selling, bundling, product placement, and promotional strategies. These findings provide a basis for optimizing stock management and data-driven decision making.
Co-Authors Aldi Mulia Aulia Agung Dermawan Jito Armando