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All Journal KACANEGARA Jurnal Pengabdian pada Masyarakat Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Aldi Muhammad Syahrafi
Universitas Yudharta Pasuruan
Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science

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Strategi Y-POD: Pemberdayaan Potensi UMKM Lokal melalui Digitalisasi dan Studio Kewirausahaan Desa Kedungbako Arinal Chusnah; Naisa Wanda Aska Arrianto; Fitria Nabila; Mutammima Mutammima; Siti Alviyaning Tyas; Renita Firnanda; Chusnul Nisa; Aldi Muhammad Syahrafi; Muhammad Angga Laufandy
KACANEGARA Jurnal Pengabdian pada Masyarakat Vol 9, No 2 (2026): Mei
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/kacanegara.v9i2.3273

Abstract

Program Yudharta Power of Desa (Y-POD) di Desa Kedungbako bertujuan memberdayakan lima UMKM unggulan—Catering Bu Dewi, Penggilingan Padi Cendrawasih, Damos Drumband, Sari Sehat, dan Telur Asin Khas Wonowoso—melalui penguatan legalitas usaha, branding produk, dan pemasaran digital. Menggunakan metode Participatory Action Research (PAR), pendampingan dilakukan selama 30 hari melalui observasi, wawancara, pelatihan teknis, dan aksi kolaboratif. Tujuan pengabdian ini membangun ekosistem kewirausahaan desa yang berbasis digital, berdaya saing, dan memiliki kelanjutan dengan hasil menunjukkan peningkatan signifikan pada keterampilan literasi digital, perbaikan kemasan, pembuatan Nomor Induk Berusaha (NIB), dan kemampuan promosi daring. Puncak kegiatan adalah peluncuran Etalase Digital Desa Kedungbako dan Studio Kewirausahaan yang kini dikelola oleh perangkat desa sebagai pusat promosi bersama. Program ini terbukti efektif memperluas jangkauan pasar, meningkatkan kemandirian pelaku usaha, dan memperkuat ekosistem kewirausahaan lokal yang berkelanjutan.
Strategi Komunikasi Mahasiswa dalam Menghadapi Hoaks dan Misinformasi di TikTok pada Mahasiswa Semester V–VIII Ilmu Komunikasi Universitas Yudharta Pasuruan Aldi Muhammad Syahrafi; Ninuk Riswandari
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 7 No. 3 (2026): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v7i3.2055

Abstract

TikTok’s For You Page algorithm delivers content rapidly, personally, and continuously, resulting in users receiving a high volume of information in a short span of time. This environment creates the potential for information overload and increases exposure to hoaxes and misinformation. This study aims to understand the communication behavior strategies employed by university students when encountering hoaxes and misinformation on TikTok. A qualitative method was used, employing a descriptive approach and a case study design. The study involved 13 Communication Science students (semesters VI through VIII) from Universitas Yudharta Pasuruan, selected via purposive sampling. Data were collected through semi-structured interviews and analyzed using the Miles, Huberman, and Saldaña model. The analysis was grounded in Stephen W. Littlejohn’s Cognition and Information Processing Theory (as the grand theory), Elaboration Likelihood Theory (as the operational theory), and Ruben and Stewart’s concept of communication behavior. The findings reveal that the students' communication behavior strategies unfold across four stages: information selection, information evaluation, information verification, and communication action. The depth of engagement at these stages varied; notably, during the verification stage, the majority of informants stopped at checking the source's identity, while only a small fraction cross-referenced multiple credible sources, indicating a greater tendency toward the peripheral route of processing rather than the central route. The study also found that the students' cautiousness was largely shaped by past experiences of being misled and identified two new verification methods: utilizing TikTok’s comment section as a source of counter-information and employing generative artificial intelligence.
Co-Authors Arinal Chusnah Chusnul Nisa Fitria Nabila Muhammad Angga Laufandy Mutammima Mutammima Naisa Wanda Aska Arrianto Ninuk Riswandari Renita Firnanda Siti Alviyaning Tyas