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All Journal Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha Dynamic Management Journal
Yuhendri Leo Vrista
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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PENGARUH PEMANFAATAN TEKNOLOGI DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KETAHANAN BISNIS PADA USAHA SANJAI DI KOTA BUKITTINGGI Latifah Sakinah; Yuhendri Leo Vrista
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 13 No. 2 (2026): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/fdargd75

Abstract

The purpose of this study was to examine the effect of technology utilization and entrepreneurial orientation on the business resilience of Sanjai enterprises in Bukittinggi City. The research problem addressed in this study is the relatively low level of technology utilization and entrepreneurial orientation among Sanjai business owners in responding to competition and changes in the business environment. This study employed a quantitative approach with a causal research design. The population consisted of Sanjai business owners in Bukittinggi City, and a total of 85 respondents were selected using the total sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS version 23. The results showed that technology utilization and entrepreneurial orientation simultaneously had a significant effect on business resilience. Partially, technology utilization did not have a significant effect on business resilience, whereas entrepreneurial orientation had a significant effect on the business resilience of Sanjai enterprises. These findings imply that strengthening entrepreneurial orientation and optimizing the use of technology are essential for enhancing the business resilience of Sanjai enterprises in Bukittinggi City.
Determinan Keberlanjutan Usaha Coffee Shop: Mediasi Keunggulan Kompetitif Verga Aulia Putri; Yuhendri Leo Vrista
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 2 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/hwfheg46

Abstract

The objective of this study is to analyze the effects of Product Innovation, Market Orientation, and Social Media Utilization on Business Sustainability, with Competitive Advantage as a mediating variable in coffee shop businesses in Padang City. The study was motivated by increasing competition among coffee shops and the challenges of maintaining long-term Business Sustainability. A causal research design was used in conjunction with a quantitative technique. Data were collected by distributing questionnaires to 180 coffee shop business actors in Padang City and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that Product Innovation (β = 0.395; p < 0.001), Market Orientation (β = 0.397; p < 0.001), and Social Media Utilization (β = 0.260; p < 0.001) significantly affect Competitive Advantage. Furthermore, Market Orientation (β = 0.229; p = 0.002) and Competitive Advantage (β = 0.599; p < 0.001) significantly affect Business Sustainability, whereas Product Innovation (β = -0.013; p = 0.859) and Social Media Utilization (β = 0.090; p = 0.125) do not have a direct significant effect on Business Sustainability. The results also indicate that the relationships between Product Innovation, Market Orientation, Social Media Utilization, and Business Sustainability are mediated by Competitive Advantage. These findings highlight the importance of strengthening Competitive Advantage through innovation, market responsiveness, and effective Social Media Utilization to support long-term Business Sustainability.
THE EFFECTS OF ENTREPRENEURIAL PASSION AND FAMILY SUPPORT ON ENTREPRENEURIAL DECISION: A STUDY OF WOMEN ENTREPRENEURS Indri Berlianita; Yuhendri Leo Vrista
Dynamic Management Journal Vol. 10 No. 3 (2026): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/gzxhp992

Abstract

This study seeks to examine how female entrepreneurs in the handicraft subsector in Padang City make entrepreneurial decision based on entrepreneurial passion and family support. Earlier research has produced mixed evidence concerning the effect of family support on entrepreneurial decision, while evidence focusing on women entrepreneurs in the handicraft subsector remains limited. This study is distinct in that it simultaneously examines the influence of entrepreneurial passion and family support on the entrepreneurial decision of women entrepreneurs in Padang's handicraft industry. Quantitative research methods were employed using questionnaires distributed to female entrepreneurs in the handicraft subsector in Padang City. Multiple linear regression was used to examine the influence of entrepreneurial passion and family support on entrepreneurial decision. The findings show that entrepreneurial passion significantly influences entrepreneurial decision, whereas family support has no significant partial effect. However, both variables jointly produce a significant regression model in explaining entrepreneurial decision. The findings suggest that entrepreneurial decision is driven primarily by entrepreneurial passion. The results of this study might not apply to other industries or areas because it only looked at women business owners in Padang City's handicraft subsector. The results provide insights for academics and practical references for stakeholders in understanding the factors influencing women's entrepreneurial decision.  
ENTREPRENEURIAL ALERTNESS AMONG HIPMI STUDENTS: THE ROLE OF SOCIAL CAPITAL AND PROACTIVE BEHAVIOR Farid Revaldo; Yuhendri Leo Vrista
Dynamic Management Journal Vol. 10 No. 3 (2026): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/3rzs4804

Abstract

Entrepreneurship plays an important role in economic growth and job creation, particularly in the context of increasing global competition. However, entrepreneurial alertness among university students remains relatively limited, especially in recognizing and utilizing business opportunities. This study aims to analyze the influence of social capital and proactive behavior on entrepreneurial alertness among HIPMI students at Padang State University. A quantitative causal research design was employed using a census sampling technique involving 90 active members of HIPMI PT UNP. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The findings indicate that social capital and proactive behavior positively and significantly influence entrepreneurial alertness. Social capital enables students to access broader entrepreneurial information, networking opportunities, and business insights, while proactive behavior encourages initiative-taking and responsiveness toward entrepreneurial opportunities. Furthermore, proactive behavior was found to have a stronger influence on entrepreneurial alertness compared to social capital. This study contributes to the entrepreneurship literature by emphasizing the importance of networking and proactive attitudes in strengthening students’ entrepreneurial alertness within entrepreneurship-oriented student organizations.
Co-Authors Farid Revaldo Indri Berlianita Latifah Sakinah Verga Aulia Putri