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All Journal Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif
Daniel Adi Putra Pangaribuan
Akademi Pariwisata ULCLA
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Pengaruh Social Media Marketing Terhadap Minat Berkunjung Ke Destinasi Wisata Pemandian Air Soda Tarutung Daniel Adi Putra Pangaribuan; Christian B. Alexander L. Tobing
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 3 No. 2 (2026): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/09mezs62

Abstract

This study aims to determine whether social media marketing influences the intention to visit the tourist destination Tarutung Soda Water Baths. A quantitative research method was employed, utilizing hypothesis testing—specifically the partial test (t-test) and the coefficient of determination (R²)—with data processed using SPSS Version 25. The sample size was 100 respondents, determined using the Slovin formula. The study concludes that the social media marketing variable (X) has a positive and significant partial effect on the intention to visit (Y), as evidenced by a calculated t-value exceeding the t-table value (9.561 > 1.9844). Furthermore, the regression result of 0.695 indicates that social media marketing (X) positively and significantly influences the intention to visit (Y) and represents a strong contributing factor. Consequently, the R-squared value was found to be 48.3%, while the remaining 51.7% is attributed to other variables.
Co-Authors Christian B. Alexander L. Tobing