Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal International Journal of Environmental, Sustainability, and Social Science Journal of Governance, Taxation, and Auditing
Ida Ayu Surasmi
Universitas Warmadewa, Indonesia
Economics, Econometrics & Finance Environmental Science Social Sciences

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The Effect of E-Service Quality and E-Trust on E-Customer Loyalty Through E-Satisfaction as an Intervening Variable Among Tiktok Shop Users in Denpasar City Made Tarita Kezaravijaya Yuana; Ni Luh Putu Indiani; Ida Ayu Surasmi
International Journal of Environmental, Sustainability, and Social Science (IJESSS) Vol. 7 No. 4 (2026): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i4.1959

Abstract

This study aims to analyze the influence of e-service quality and e-trust on e-customer loyalty, with e-satisfaction as a mediating variable among TikTok Shop users in Denpasar City. This research is motivated by the rapid development of e-commerce, which intensifies competition among digital platforms. As a result, companies are required not only to attract new customers but also to maintain customer loyalty by improving electronic service quality and building consumer trust. The study is theoretically based on the Theory of Planned Behavior (TPB), which explains that individual behavior is influenced by attitudes, subjective norms, and perceived behavioral control that shape the intention to perform a particular action. This study employs a quantitative approach using purposive sampling with 100 respondents who are TikTok Shop users in Denpasar City. Data were collected through questionnaires and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results show that e-service quality and e-trust have a positive and significant effect on e-satisfaction and e-customer loyalty. Furthermore, e-satisfaction also has a positive and significant effect on e-customer loyalty and is proven to act as a partial mediating variable in the relationship between e-service quality and e-trust on e-customer loyalty. These findings indicate that improving digital service quality and consumer trust can enhance customer satisfaction, which ultimately strengthens customer loyalty in e-commerce platforms.
The Role of Environmental Policy as a Moderator in the Influence of Green Innovation and Capital Structure on Firm Value Agus Pandu Bastian; Ni Luh Anik Puspa Ningsih; Ida Ayu Surasmi
Journal of Governance, Taxation and Auditing Vol. 5 No. 1 (2026): Journal of Governance, Taxation and Auditing (July - September 2026)-In Progres
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v5i1.2055

Abstract

This study aims to analyze the impact of green innovation and capital structure on firm value and to examine the role of environmental policy in moderating this relationship. The study is motivated by the importance of enhancing firm value through sustainability strategies and effective financing decisions within the energy sector. A quantitative approach with a causal design was employed. The study population consists of energy sector companies listed on the Indonesia Stock Exchange during the 2022–2024 period, with a sample of 42 companies selected via purposive sampling. Data analysis was conducted using panel data regression with the Random Effect Model (REM) approach. The results indicate that green innovation has a positive and significant effect on firm value, suggesting that increased eco-friendly innovation can enhance a firm's value. Capital structure also exerts a positive and significant influence on firm value, demonstrating that optimal capital structure management can increase market appreciation. Moderation analysis reveals that environmental policy does not moderate the impact of green innovation on firm value; conversely, environmental policy is shown to strengthen the impact of capital structure on firm value. This study contributes to the development of Signaling Theory, the Resource-Based View, and Pecking Order Theory by demonstrating that the effectiveness of environmental policy as a moderating variable depends on the context of the relationship being tested. Practical implications highlight the importance of implementing green innovation, managing capital structure optimally, and effectively applying environmental policies to enhance firm value.
Co-Authors Agus Pandu Bastian Made Tarita Kezaravijaya Yuana Ni Luh Anik Puspa Ningsih Ni Luh Putu Indiani