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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia MIMBAR : Jurnal Sosial dan Pembangunan
Marlinda Irwanti
LSPR Institute of Communication and Business
Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Organizational Communication Strategy in Achieving Performance Targets in the Deputy for Resources and Institutions Gloria Angelita; Marlinda Irwanti; Gunawan Prasetyo
MIMBAR : Jurnal Sosial dan Pembangunan Volume 42, No. 1, (Juni 2026) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v42i1.9749

Abstract

An effective organizational communication strategy is crucial for improving employee productivity, as it facilitates clear messaging and fosters mutual understanding between leaders and employees. This study highlights the importance of communication planning to avoid misunderstandings and ensure optimal information dissemination. Using a qualitative approach with a constructivist paradigm through observation, in-depth interviews, documentation studies, and data triangulation, this study demonstrates that open, participatory organizational communication supported by the use of digital media can build shared understanding, increase policy acceptance, strengthen cross-unit coordination, and encourage collective action in achieving performance targets. These findings demonstrate that organizational communication is a strategic instrument linking institutional transformation, policy adaptation, and performance achievement. effective way to increase employee productivity and ensure timely delivery of information, especially during critical periods such as policy changes and budget changes.
Brand Perception of Kopi Kenangan as Green Economy Brands in Sustainable Business Practices Deddy Muharman; Marlinda Irwanti
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 2 (2025): December 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i2.1243

Abstract

This study aims to analyze consumer perception of Kopi Kenangan as a green economy brand and its impact on loyalty as part of their sustainable business practices. With consumer awareness of sustainability increasing, this study examines how sustainability initiatives such as the use of eco-friendly materials, operational efficiency, and collaboration with local communities affect consumer perceptions. Using a qualitative approach, this study applies document analysis to company reports, media reports, and digital content used by Kopi Kenangan in communicating its sustainability commitments. The goal is to identify communication patterns and brand strategies that shape consumer perception of Kopi Kenangan as a green brand. The results of this research are expected to provide strategic input for startups and other F&B industry players in developing a sustainable and credible brand image in the eyes of consumers.The results of the study are expected to provide strategic insights for Kopi Kenangan to strengthen the brand's green image through a consistent and credible communication strategy, as well as make a theoretical contribution to the literature related to the perception of green brands in Indonesia. This research is also expected to serve as a reference for other brands that want to integrate green economy principles in their business strategies.
Co-Authors Deddy Muharman Gloria Angelita Gunawan Prasetyo