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All Journal Jurnal Masyarakat Berdikari dan Berkarya (MARDIKA)
Fachrizal
Universitas Samudra
Humanities Education Engineering Industrial & Manufacturing Engineering Social Sciences

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PELATIHAN DAN PENDAMPINGAN DIGITALISASI MARKETING UMKM DI DESA GUMPANG PEKAN, KABUPATEN GAYO LUES Fahrul Razi Gultom; Ulil Amna; Tisna Harmawan; Fachrizal
Jurnal Masyarakat Berdikari dan Berkarya (Mardika) Vol 3 No 4 (2025): Jurnal Masyarakat Berdikari dan Berkarya (MARDIKA)
Publisher : Fakultas Teknik, Universitas Samudra

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Abstract

Perkembangan teknologi digital memberikan peluang baru bagi pelaku usaha untuk meningkatkan efektivitas pemasaran produk dan jasa. Namun, sebagian besar Usaha Mikro, Kecil, dan Menengah (UMKM) masih belum memanfaatkan teknologi digital secara optimal. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dalam memanfaatkan digital marketing, khususnya melalui penentuan titik lokasi usaha pada platform peta digital seperti Google Maps. Kegiatan dilaksanakan di Desa Gumpang Pekan, Kabupaten Gayo Lues dengan metode sosialisasi, pelatihan, dan pendampingan langsung kepada pelaku UMKM. Hasil kegiatan menunjukkan bahwa peserta mampu membuat dan menambahkan lokasi usaha mereka pada platform peta digital dan meningkatkan visibilitas usaha.
PENINGKATAN LITERASI DIGITAL DAN KEAMANAN DATA PRIBADI PADA MASYARAKAT DESA MELOAK SEPAKAT, KABUPATEN GAYO LUES Rahyul Amin; Ulil Amna; Fachrizal; Tisna Harmawan
Jurnal Masyarakat Berdikari dan Berkarya (Mardika) Vol 3 No 4 (2025): Jurnal Masyarakat Berdikari dan Berkarya (MARDIKA)
Publisher : Fakultas Teknik, Universitas Samudra

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Abstract

The rapid development of digital technology requires society to possess digital literacy skills and awareness of personal data security. However, many people still do not understand how to use technology safely. This community service activity aims to improve the understanding of the residents of Meloak Sepakat Village regarding digital literacy and personal data protection. The methods used include socialization, demonstration, and hands-on practice in setting privacy on devices and digital applications such as Google Chrome. The target participants are the general public, particularly teenagers, students, and village officials.The results of the activity indicate an increase in public awareness of the importance of protecting personal data, as well as basic skills in managing digital account privacy settings. In addition, small community groups were formed to act as digital literacy agents, disseminating information on digital security in a sustainable manner within the village.
Co-Authors Fahrul Razi Gultom Rahyul Amin Tisna Harmawan Ulil Amna