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All Journal Jurnal Manajemen Strategi dan Aplikasi Bisnis
Ali Akhmadi
Sekolah Tinggi Ilmu Ekonomi Indonesia, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Determinan kepuasan pelanggan: Studi empiris pada penginapan Syariah Asri Jakarta Ali Akhmadi
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol. 8 No. 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i2.1311

Abstract

This study aims to analyze the influence of service quality, price, and brand image on customer satisfaction at Penginepan Syariah Asri Jakarta.This research employs a quantitative approach using primary data collected through a Likert-scale questionnaire. The population of this study consists of all customers of Penginepan Syariah Asri Jakarta. The sampling technique used was non-probability sampling, with a margin of error formula, yielding a sample of 97 respondents. Data analysis was conducted using SPSS version 26, including validity and reliability tests, partial tests (T-tests), and coefficient-of-determination tests. The analysis results indicate that, partially, service quality, price, and brand image each have a significant influence on customer satisfaction at Penginepan Syariah Asri Jakarta. This study provides an empirical contribution to the services marketing literature, particularly within the context of the under-researched sharia hospitality industry in Indonesia, by simultaneously testing three key determinants of customer satisfaction.
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