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All Journal Jurnal Pajak dan Bisnis (Journal of Tax and Business)
Supriyanto Supriyanto
Universitas Indonesia Mandiri, Lampung, Indonesia
Economics, Econometrics & Finance

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Pengaruh Digital Leadership Dan Literasi Digital Terhadap Kinerja Karyawan Umkm Di Kabupaten Lampung Selatan Acum Wijaya; Naseha Elkarima; Supriyanto Supriyanto
Jurnal Pajak dan Bisnis Vol 7 No 1 (2026): Journal of Tax and Business
Publisher : LPPM-STPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55336/jpb.v7i1.453

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) harus mengelola sumber daya manusia yang produktif dalam menghadapi kemajuan teknologi yang disebabkan oleh transformasi digital. Tujuan penelitian ini adalah untuk meneliti bagaimana kepemimpinan digital dan literasi digital memengaruhi kinerja karyawan UMKM di Kabupaten Lampung Selatan. Teknik kuantitatif penelitian ini meliputi survei terhadap 368 responden yang dipilih secara purposif. Kuesioner tertutup dengan skala Likert lima poin digunakan untuk mengumpulkan data, dan analisis dilakukan menggunakan Partial Least Squares-based Structural Equation Modeling (PLS-SEM) dengan proses bootstrapping 1.000 subsampel. According to the research findings, digital leadership and digital literacy have a favorable and significant influence on employee performance. Together, these factors account for 86.5% of the variation in employee performance, with digital literacy having a substantially greater impact than digital leadership. These findings suggest that the combination of employee digital literacy skills and excellent digital leadership predicts increased employee performance in MSMEs.
Co-Authors Acum Wijaya Naseha Elkarima