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All Journal Alinea: Jurnal Bahasa, Sastra, dan Pengajaran LINGUISTS : JOURNAL OF LINGUISTICS AND LANGUAGE TEACHING
Neidya Fahma Sunendar
Universitas Pendidikan Indonesia
Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Pragmatics of Speech Acts and Illocutionary Force in YouTube Podcasts: A Linguistic Study of Digital Media Discourse Neidya Fahma Sunendar; Kevin Andrian Seda
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 6 No. 1 (2026): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/alinea.v6i1.2923

Abstract

The podcast phenomenon is one of the most popular forms of media in today’s digital world. Podcasts serve as a medium of communication in various contexts, such as entertainment, education, and news. In this context, speech acts and the use of politeness strategies play a crucial role in the interaction between guests and hosts. This study examines illocutionary meaning in podcast interactions as a communication strategy. Illocutionary speech acts refer to social actions performed through speech, such as stating, requesting, or promising, which go beyond the literal meaning of the words used (Bach & Harnish, 1979). The method used in this study is a qualitative descriptive method. The data in this study consist of podcasts on the topic of teenage victims of bullying on social media. Analysis of 531 utterances across two podcast episodes revealed that constative acts dominated the guest’s turns (88.36–90%), while directive acts dominated the host’s turns (63.15–73.94%). These findings suggest that podcast hosts heavily rely on asking questions and offering advice to steer emotionally sensitive conversations, thereby offering practical implications for responsible language use in digital media. These findings offer practical implications for podcast content creators to adopt polite and empathetic language strategies in digital media discourse.
PAN-ASIAN BEAUTY IDEOLOGY IN INDONESIAN SKINCARE PRODUCTS ADVERTISEMENTS: CRITICAL DISCOURSE ANALYSIS Muhammad Hafiz Kurniawan; Neidya Fahma Sunendar; Juwintan Juwintan; Liana Snytsar
Linguists : Journal of Linguistics and Language Teaching Vol 11, No 2 (2025): December
Publisher : Universitas Islam Negeri (UIN) Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ling.v11i2.8849

Abstract

Social media has changed the people perspective about beauty because it shapes beauty standard by giving exposure to particular body shape and skin tone. This research aims to investigate the ideology in the concept of beauty in local brand of skincare products in Indonesia via Instagram. Those two local brands are chosen because it shows how different ideologies are starting to be contested: “whiteness’ and ‘local’ beauty. This concept cannot be ignored because it is rooted in imperialism and colonialism. To reveal the ideology, this research began with the analysis of visual and verbal texts in Instagram posts from two official accounts, Kezia Skincare and Votre Peau. This case study uses Critical Discourse Theory proposed by Jäger & Maier and then supported by theories developed within social semiotics. The data in this research were collected by applying four steps adopted from Bezemer and Jewitt and in analyzing the data this research focuses on the discourse fragments to reveal the ideological statements. Linguistic and non-linguistic features are used intersemiotically to strengthen the message of ‘whiteness’ and ‘brightness’ beauty is within the customer reach. Although, one of beauty products has promoted the ‘local’ beauty, the consistency is still questioned because whiteness beauty ideology and the pan-Asian beauty still leaves the trace in representing the beauty thorough process types, metaphors, pathos and images.     
Co-Authors Juwintan Juwintan Kevin Andrian Seda Liana Snytsar Muhammad Hafiz Kurniawan