Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal International Journal of Economic and Tourism Research
Guntur Andi
Universitas Negeri Yogyakarta

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis of Employee Work Motivation at BAPPEDA Sleman District Guntur Andi; Nadia Azkal Uyun; Herlina Nur Rahma Sari
International Journal of Economic and Tourism Research Vol. 1 No. 1 (2025): April 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i1.a4

Abstract

Employee motivation is a critical determinant of organizational effectiveness, particularly in public sector institutions such as BAPPEDA Sleman. This study examines the factors influencing employee motivation by analyzing intrinsic and extrinsic motivational drivers. Using a qualitative approach, data were collected through in-depth interviews with employees and management personnel. The findings indicate that public service motivation remains a strong intrinsic driver, fostering employee commitment and engagement. However, extrinsic factors, including leadership style, work environment, career advancement opportunities, and reward systems, also significantly impact motivation levels. Transformational leadership was found to enhance motivation by providing employees with a clear vision, recognition, and support. Conversely, bureaucratic constraints and excessive administrative burdens were identified as demotivating factors. The study highlights the importance of balancing intrinsic and extrinsic motivation through structured human resource policies, leadership development programs, and workplace improvements. The implications suggest that government institutions should adopt comprehensive strategies that integrate psychological and structural aspects of motivation to enhance employee satisfaction and productivity. Future research should explore the long-term effects of motivational strategies and compare public and private sector approaches to motivation. By addressing the identified motivational challenges, public institutions can improve employee performance and contribute more effectively to regional development.
Tourism Marketing Strategies and Cultural Approach of BUMDes Murakabi Using TOWS Analysis Guntur Andi; Sutopo; Tri Hartanto; Teresa Freitas Belo; Ashok Aima
International Journal of Economic and Tourism Research Vol. 2 No. 2 (2026): June 2026
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v2.i2.a12

Abstract

This research looks into BUMDes Murakabi's tourist marketing techniques in Kebondalem Kidul, with a focus on the importance of cultural integration in tourism growth. The study takes a qualitative approach, relying on interviews and document analysis to identify the strengths, weaknesses, opportunities, and threats (TOWS) influencing tourist marketing. The data show that BUMDes Murakabi employs a combination of digital and conventional marketing methods, such as social media promotions, influencer partnerships, and local cultural events. Despite these attempts, problems such as inadequate digital marketing knowledge, budget limits, and infrastructural limitations impede tourist growth. The report uses a TOWS analysis to make strategic suggestions. Key assets include a rich cultural past and active community engagement, but drawbacks such as limited promotional reach and dependency on seasonal tourists pose challenges. The increased interest in cultural and sustainable tourism creates opportunities, but problems such as competition and shifting visitor tastes represent considerable hazards. The strategy proposals focus on utilizing cultural heritage, improving digital marketing skills, procuring finance, and enhancing crisis management frameworks. This study adds to the theoretical framework of sustainable tourism marketing and offers practical insights to policymakers and tourism stakeholders. The findings emphasize the significance of balancing commercialization with cultural authenticity in order to achieve long-term viability. Future research should investigate the long-term impact of these initiatives on community resilience and economic growth. BUMDes Murakabi can strengthen its tourist competitiveness by combining cultural preservation with creative marketing strategies.
Co-Authors Ashok Aima Herlina Nur Rahma Sari Nadia Azkal Uyun Sutopo Teresa Freitas Belo Tri Hartanto