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p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal International Journal of Economic and Tourism Research
Putri Ayu Salsabillah
Universitas Pasir Pengaraian

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Systematic Literature Review: The Influence of Ratings and Reviews on Purchasing Decisions for Dried Fruit Snacks Wahyuni Zahra Hidayah; Imay Delin Sabtha Dewi; Putri Ayu Salsabillah
International Journal of Economic and Tourism Research Vol. 1 No. 2 (2025): June 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i2.a17

Abstract

This study has undergone a systematic review of the purchase decision of dried fruit snacks on the shopee e-commerce platform. Digital transformation in the modern era makes changes in consumer behavior in shopping. By conducting a literature search on Google Scholar, we have selected 20 relevant articles. New findings show that the number of publications continues to increase from 2020 to 2025. This research uses the Systematic Literature Review (SLR) method. Through the Systematic Literature Review (SLR) method, this research identifies ten selected journals that are relevant to the topic, published between 2020 and 2025, and discuss specifically the influence of online customer reviews (OCR) and online customer ratings (OCRt) on purchasing decisions. From the results of the analysis, it can be concluded that OCR and OCRt have a positive and significant influence on purchasing decisions, especially in the context of marketplaces such as Shopee. This research shows that public awareness of healthy lifestyles has led to an increase in fruit consumption, including in the form of snacks such as dried fruit snacks. Demand for dried fruit products increases along with practicality, longer shelf life, and nutritional content that is maintained. Based on the analysis of sales data, ratings, and reviews of dried fruit snack products on the Shopee platform, it was found that ratings and reviews have a significant influence on consumer purchasing decisions. Products with high ratings tend to be more trusted by potential buyers, especially if supported by relevant and informative positive reviews.
The Effectiveness of Social Media Utilization as a Digital Marketing Tool for Micro, Small, and Medium Enterprises (MSMEs) Imay Delin Sabtha Dewi; Wahyuni Zahra Hidayah; Putri Ayu Salsabillah
International Journal of Economic and Tourism Research Vol. 1 No. 4 (2026): January 2026
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i4.a26

Abstract

This study aims to evaluate the effectiveness of social media utilization within digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) through a case study approach. The research employs a descriptive qualitative method with data collection techniques including interviews and observations conducted on two MSMEs: Es Cemil Yummy, which actively uses social media, and Pentol Kuah Merapi, which has not yet utilized social media but is located in a strategic area. The findings indicate that the use of social media, particularly Facebook, can enhance business visibility, expand market reach, and drive sales growth. Meanwhile, a strategic business location has been proven to sustain business continuity despite limited market expansion. This study concludes that social media is an effective marketing tool and represents a strategic necessity for MSMEs to develop sustainably in the digital era. The study also recommends that MSMEs which have not yet adopted digitalization should begin integrating social media into their marketing strategies.
Co-Authors Imay Delin Sabtha Dewi Wahyuni Zahra Hidayah