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All Journal PERFECT EDUCATION FAIRY Journal of Business Innovation and Accounting Research
Rufayda Qiana Nusayba
Batari Edu Calya
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Other

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Innovation Strategy and Cost Management in Entrepreneurial Firms: Evidence from Emerging Markets Rufayda Qiana Nusayba
Journal of Business Innovation and Accounting Research Vol. 2 No. 1 (2025): Journal of Business Innovation and Accounting Research
Publisher : PT. BATARI EDU CALYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/vaf8e966

Abstract

This study investigates the relationship between innovation strategy and cost management practices in entrepreneurial firms operating within Indonesia's emerging market context. Drawing upon resource-based theory and dynamic capability perspectives, this research examines how entrepreneurial orientation, strategic alignment, and innovation capabilities influence firm performance through effective cost management mechanisms. Utilizing a quantitative research design with Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from entrepreneurial firms across various sectors in Indonesia. The findings reveal that innovation strategy significantly mediates the relationship between entrepreneurial orientation and firm performance, while cost management practices serve as critical moderating factors in this relationship. Furthermore, the study demonstrates that market orientation and adaptability to the business environment play essential roles in translating innovation strategies into sustainable competitive advantages. The results contribute to the entrepreneurship literature by providing empirical evidence from an emerging-market perspective, highlighting the unique challenges and opportunities faced by Indonesian entrepreneurial firms in balancing innovation investments with cost-efficiency imperatives. Practical implications suggest that entrepreneurial firms in emerging markets should adopt integrated approaches that align innovation strategies with systematic cost management frameworks to achieve superior performance.
Concept of Learning in the Era of Society 5.0: Integration of Technology, Humanism, and Educational Transformation Rufayda Qiana Nusayba
PERFECT EDUCATION FAIRY Vol. 2 No. 1 (2024): PERFECT EDUCATION FAIRY
Publisher : PT. Batari Edu Calya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/pef.v13i1.834

Abstract

Today's global developments mark a shift toward the era of Society 5.0, a concept of society that integrates intelligent technology with humanistic values. This transformation has significant implications for the world of education, particularly in shaping a new paradigm for the concept of learning. This study aims to analyse the concept of learning in the Society 5.0 era through a qualitative approach with a literature study method. Data were collected from academic literature, journal articles, and relevant educational theories, then analysed using content analysis techniques. The results of the study show that the concept of learning in the Society 5.0 era is an integration of three main approaches: constructivism, connectivism, and humanistic learning. Constructivist theory emphasises the active involvement of students in building knowledge, connectivism explains the importance of digital networks as a source of learning, while humanistic learning ensures a balance between technological sophistication and human values. The implications of this study include the need for an adaptive curriculum, as well as blended learning and project-based learning models, and a shift in the role of teachers to facilitators and mentors. Thus, the concept of learning in the Society 5.0 era can be formulated as a learning process that is both technological and human-centred, where technology serves as a means of human empowerment. This article makes a theoretical contribution to the development of 21st-century education and offers practical guidance for formulating education policies that address global demands.
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