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All Journal Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) IIJSE
Teguh Widodo
Institut Teknologi dan Bisnis ASIA, Malang, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Citra Lembaga, Kualitas Pelayanan dan Perceived Value terhadap Kepuasan Orang Tua Murid di Bimbingan Belajar Little Star Course Surabaya Nita Oktavia Sutanto; Justita Dura; Teguh Widodo
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 7 No. 4 (2026): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni- Juli 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v7i4.9198

Abstract

Meningkatnya kebutuhan masyarakat terhadap layanan pendidikan berkualitas telah mendorong persaingan yang semakin ketat di antara lembaga bimbingan belajar, khususnya yang menerapkan kurikulum internasional. Dalam kondisi tersebut, kepuasan orang tua murid menjadi salah satu indikator penting keberhasilan lembaga pendidikan nonformal. Penelitian ini bertujuan untuk menganalisis pengaruh citra lembaga, kualitas pelayanan, dan perceived value terhadap kepuasan orang tua murid di bimbingan belajar Little Star Course Surabaya. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian terdiri atas seluruh orang tua murid yang anaknya aktif mengikuti pembelajaran secara tatap muka (onsite) di Little Star Course Surabaya. Teknik sampling yang digunakan adalah sampling jenuh dengan jumlah responden sebanyak 81 orang. Data dikumpulkan melalui kuesioner menggunakan skala Likert dan dianalisis dengan metode regresi linier berganda dengan bantuan perangkat lunak SPSS versi 30. Hasil penelitian menunjukkan bahwa citra lembaga, kualitas pelayanan, dan perceived value masing-masing berpengaruh positif dan signifikan terhadap kepuasan orang tua murid. Selain itu, ketiga variabel tersebut secara simultan juga berpengaruh positif dan signifikan terhadap kepuasan orang tua murid. Temuan ini menunjukkan bahwa penguatan citra lembaga, penyediaan layanan pendidikan yang berkualitas, serta peningkatan perceived value merupakan strategi yang penting dalam meningkatkan kepuasan orang tua pada lembaga bimbingan belajar.
THE INFLUENCE OF PRODUCT ASSORTMENT AND WORD OF MOUTH ON PURCHASE DECISION MEDIATED BY BRAND AWARENESS AMONG BOGAJAYA RETAIL OUTLET CONSUMERS AT JUANDA INTERNATIONAL AIRPORT, EAST JAVA Christian Henry Hantoro; Rifki Hanif; Teguh Widodo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10025

Abstract

This explanatory research aims to comprehensively investigate the causal dynamics between product variety (Product Assortment), social referrals (Word of Mouth), and consumer purchasing execution (Purchase Decision), by positioning Brand Awareness as an intervening variable. The study context is focused on the consumers of the Bogajaya Retail Outlet operating within the travel retail environment of Juanda International Airport, a commercial ecosystem heavily characterized by high passenger mobility and severe time-pressure. A quantitative research design was applied, utilizing survey questionnaires distributed to 92 respondents selected through a purposive sampling technique. Data processing and structural evaluations were executed using the Partial Least Squares - Structural Equation Modeling (PLS-SEM) approach via SmartPLS 3.0 software. The structural model evaluation revealed several crucial empirical findings. The Product Assortment dimension failed to exert any significant direct effect on either Brand Awareness or Purchase Decision. In stark contrast, Word of Mouth consistently generated a positive and significant impact on both brand cognition and transaction certainty. Furthermore, Brand Awareness held the most dominant leverage in triggering the execution of Purchase Decisions. In the mediation analysis, Brand Awareness was proven to act as an indirect-only mediation bridging product completeness with purchase decisions, while simultaneously serving as a complementary mediation to amplify the influence of Word of Mouth toward sales conversion. This research culminates in the managerial conclusion that within a fast-paced travel retail landscape, the physical variety of store displays acts merely as a passive attribute that strictly requires a cognitive catalyst (Brand Awareness) to generate economic value. Additionally, the flow of organic reviews holds an absolute role as a "trust accelerator" capable of circumventing consumer hesitation and expediting travelers' transactions.
Co-Authors Christian Henry Hantoro Hanif, Rifki Justita Dura Nita Oktavia Sutanto