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All Journal Papsel Journal of Humanities and Policy Maneggio
Rahmat Mulya, La Ode Andi
Halu Oleo University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Effectiveness of Communication by Corn Agricultural Extension Instructors in Sawerigadi District, West Muna Regency La Ode Andi Rahmat Mulya
Papsel Journal of Humanities and Policy Vol. 1 No. 1 (2024): March 2024
Publisher : PAPSEL Research and Consulting

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Abstract

This research used a quantitative method where the sample consisted of 59 respondents who were divided into two villages, namely Marobea Village with 37 respondents and Lakalamba Village with 22 respondents. The SPSS version 21 program was used to analyze the effectiveness of communication between corn planting teachers. The results of the analysis show that (1) the overall level of farmer participation in agricultural extension activities is included in the less active category. Compared to the participation stage, farmers are more active in implementation than planning. Corn farmers in Marobea Village are more active than corn farmers in Lakalamba Village. (2) Agricultural extension communication between corn farmers in Marobea and Lakalamba Villages is most effective in increasing knowledge (cognitive) and subsequently influencing attitudes (affective), but less effective in encouraging action tendencies (behavioral). Extension communication between corn farmers in Marobea Village is more effective compared to corn farmer groups in Lakalamba Village. The more active farmers are, the more motivated they are to apply extension materials. and (3) Factors that determine the effectiveness of extension communication include extension factors, extension methods, and facilities and infrastructure. Extension factors related to the effectiveness of extension communication are the attitude, communication and knowledge aspects of the instructor. Aspects of method suitability and effectiveness are also related to the effectiveness of extension communication which is supported by the availability of extension infrastructure.
ADOPTION OF MEDIA INNOVATIONS FOR MARKETING COMMUNICATIONS FOR UMKM FOR THE LATEST COLD DRINK IN THE DIGITALIZATION ERA Muh. Husriadi; Usman. M; La Ode Andi Rahmat Mulya; Citra Ayu Ningsi
Maneggio Vol. 1 No. 5 (2024): Maneggio-Oct
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/8ryxdf96

Abstract

The implementation of innovation in digital communication media by MSMEs in the cold beverage sector faces several significant challenges, including lack of technical knowledge, limited resources, and limited access to digital training. This study aims to investigate the effect of digital technology adoption on MSME business performance, especially in terms of increasing customer engagement, sales, and expanding market reach. The methodology applied is a qualitative approach through in-depth interviews with MSME owners in the cold beverage industry. The research results revealed that despite the challenges faced, the use of social media can increase interaction with customers, expand market reach beyond local areas, and increase sales by up to 40%. The findings of this study indicate that support in the form of digital training and access to resources is essential to optimize the use of digital media by MSMEs. Implementing the right digital strategy has the potential to strengthen the competitiveness of MSMEs amidst increasingly tight global market competition.
Co-Authors Citra Ayu Ningsi Muh. Husriadi Usman. M