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All Journal Ascendia: Journal of Economic and Business Advancement Poetica Lingua: Journal of Literary and Linguistic Research
Witri Saren Simanjorang
Universitas Pasundan
Economics, Econometrics & Finance

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Integration of Kepasundan Values Into Historical Heritage: An Analysis of The West Java People’s Struggle Monument (MONJU) From A Macroeconomic Perspective Danu Anugrah Saputra; Khabib Fathurahman; Mentari Ramadani; Fauzie Hakim Mulyady; Witri Saren Simanjorang; Muhammad Raihan Firdaus; Muhamad Azka Nursyifa
Journal of Literary and Linguistic Research Vol. 1 No. 2 (2026): : May: Poetica Lingua: Journal of Literary and Linguistic Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/dtfhtq49

Abstract

This study examines the integration of Kepasundan values into the historical heritage of the Monument of the Struggle of the West Java People and evaluates its implications for regional macroeconomic development. Employing an empirical qualitative case study design supported by secondary socioeconomic data from 2015 to 2023, the research analyzes historical documents, tourism statistics, economic reports, and cultural heritage records through thematic and interpretive content analysis. The findings reveal that Kepasundan values are embedded within the monument through historical narratives, collective memory construction, and cultural representation that strengthen local identity and heritage significance. The study further demonstrates that the cultural value of MONJU has been transformed into economic value through heritage tourism development, creative economic activities, and cultural consumption practices. Evidence indicates continuous growth in tourist visits, creative business formation, and tourism related revenue associated with the monument. At the macroeconomic level, heritage preservation contributes to regional income generation, employment expansion, and creative economy growth while supporting inclusive development objectives. The study concludes that Kepasundan based heritage preservation functions as both a cultural asset and a strategic development resource that promotes sustainable regional development in West Java.
Valuasi Ekonomi Monumen Perjuangan Rakyat Jawa Barat: Analisis Konseptual Willingness to Pay dalam Upaya Pelestarian Sejarah Muhammad Raihan Firdaus; Mentari Ramadani; Witri Saren Simanjorang; Danu Anugrah Saputra; Khabib Fathurahman; Rexcy Zihad Tri Hidayat; Fauzie Hakim Mulyady; Muhammad Azka Nursyifa
Journal of Economic and Business Advancement Vol. 1 No. 3 (2026): March: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/hv99tq57

Abstract

The People’s Struggle Monuments of West Java represent public cultural assets that embody historical memory, collective identity, and social values embedded in public space. Preservation efforts have often relied on government funding, creating structural vulnerability when fiscal priorities shift. This study aims to conceptually analyze the economic valuation of struggle monuments through the willingness to pay approach as a strategy for sustainable heritage preservation. Using a qualitative conceptual-analytical method, this research synthesizes policy frameworks, cultural heritage theories, and empirical findings from previous valuation studies. The analysis demonstrates that willingness to pay reflects not only economic capacity but also public perception, historical awareness, emotional attachment, and trust in monument management. Integrating willingness to pay into preservation policy provides empirical justification for participatory funding mechanisms, improves policy legitimacy, and strengthens community involvement. This approach positions heritage preservation as a shared social responsibility rather than a solely governmental obligation. The study contributes to the literature on cultural heritage economics by extending willingness to pay analysis to struggle monuments and offers a conceptual foundation for policy development that aligns historical preservation with sustainable public participation.
Co-Authors Danu Anugrah Saputra Fauzie Hakim Mulyady Khabib Fathurahman Mentari Ramadani Muhamad Azka Nursyifa Muhammad Azka Nursyifa Muhammad Raihan Firdaus Rexcy Zihad Tri Hidayat