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All Journal Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok
Chairul Hadi
Politeknik APP Jakarta

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Analisis Deskriptif Dampak Pelaksanaan Pengabdian Masyarakat Pada Usaha Kecil Menengah ( UKM ) Kuliner ( Studi Kasus Toko Quinsha ) Di Kecamatan Pancoran, Jakarta Selatan Faisal Hasbullah Batubara; Chairul Hadi
Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok Vol. 1 (2020): Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok 1st, Jakarta 2020
Publisher : Politeknik APP Jakarta

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Perkembangan UKM Kuliner di Indonesia masih dihadapkan pada berbagai persoalan sehingga menyebabkan lemahnya daya saing terhadap produk yang dibuat. Persoalan utama yang dihadapi UKM, antara lain keterbatasan infrastruktur dan akses pemerintah terkait dengan perizinan dan birokrasi serta tingginya tingkat pungutan. Dengan segala persoalan yang ada, potensi UKM yang besar itu menjadi terhambat. Berdasarkan fenomena yang ada penulis tertarik untuk melakukan penelitian mengenai "Analisis Deskriptif Dampak Pelaksanaan Pengabdian Masyarakat Pada Usaha Kecil Menengah (UKM) Kuliner di Kecamatan Pancoran, Jakarta Selatan. Penelitian ini merupakan penelitian deskriptif eksploratif dilakukan selama 3 bulan ( Februari sd April 2020 ). Data yang dikumpulkan berupa data kualitatif yang diambil dari jawaban kuesioner yang dapat di jadikan kuantitatif dengan membuat skor pada masing-masing kuesioner. Secara garis besarnya data terdiri dari data primer dan data sekunder. Metode pengumpulan data melalui kuesioner, wawancara dan observasi. Dimensi dari Pengabdian masyarakat yaitu penyuluhan pendanaan, penyuluhan 5R, dan pemasaran online. Dari hasil olahan data diperoleh penyuluhan pendanaan sebesar 92 % (sangat setuju), penyuluhan pemasaran online 92 % (sangat setuju), dan penyuluhan 5R 78% (setuju). Komposisi keseluruhan penyuluhan pendanaan 35%, penyuluhan pemasaran online 35%, dan penyuluhan 5R 30%.
PENGARUH TAMPILAN TOKO ( STORE ATMOSPHERE ) TERHADAP KEPUASAN KONSUMEN PADA UKM KULINER DI KELURAHAN DEPOK JAYA, KECAMATAN PANCORAN MAS, KOTA DEPOK. faisal H Batubara; chairul hadi
Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok Vol. 2 (2021): Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok 2nd, Jakarta 2021
Publisher : Politeknik APP Jakarta

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The culinary business is compared to other businesses in the city of Depok during the pandemic, its development is ranked first, this is what makes the author interested in conducting research on "The Effect of Store Atmosphere on Consumer Satisfaction in Culinary SMEs in Depok Jaya Village, Pancoran Mas District. , Depok City” (Case Study of Mang Kumis and Mang Dadang Pancong Cakes). This study aims to determine how much influence the store display has on consumer satisfaction. This study examines the variables, namely the independent variable (store appearance) can affect the dependent variable (consumer satisfaction). The sample in this study was 41 respondents and the data in this study used a survey method through questionnaires filled out by consumers. Data obtained by using simple linear regression analysis, hypothesis testing through r test and t test and the Coefficient of Determination (R.Square) test. The results of the correlation coefficient test (r test) yielded 90.7%, this shows that the relationship between the dependent variable and the independent variable is very strong and positively correlated. The result of the partial test (t test) is the ttable value at a significant level of 5%, which is 2.022691. Due to the value of tcount = 13,434 > ttable = 2,023, then H0 is rejected. This shows that the store display significantly affects consumer satisfaction. The results of the Coefficient of Determination (R Square) test in this study are the influence of the independent variable on the dependent variable of 0.822, meaning that consumer satisfaction is influenced by store appearance by 82.2% and the remaining 17.8% is influenced by other factors (other variables) outside the study.Keywords: influence, store appearance, customer satisfaction
PENGARUH IKLAN GOOGLE ADS TERHADAP BRAND AWARENESS PADA PT. JASA TITIPAN EKPRES JAKARTA Faisal H Batubara; chairul hadi; Yudani Gambiro
Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok Vol. 3 No. 1 (2022): Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok 3rd, Jakarta 202
Publisher : Politeknik APP Jakarta

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ABSTRACTThis study aims to determine the application of Google Ads at PT. Jasa Titipan Ekspres and to find out whether there is an effect of Google Ads advertising on Brand Awareness at PT. Jasa Titipan Ekspres. The analysis used is descriptive quantitative analysis with a sample of 50 respondents with purposive sampling technique with criteria, is a customer of PT. Jasa Titipan Ekspres and have seen google ads. The analysis technique used is validity test, reliability test, simple regression analysis, correlation coefficient test, coefficient of determination test, and T test. the brand awareness variable of 0.639 means that every one increase in the value of Google Ads Ads will be followed by 0.639 the value of Brand Awareness. Then based on the correlation coefficient test, it is known that the R value of 0.521 means that Google Ads Ads (X) has a 'medium' relationship to Brand Awareness (Y) at PT. Jasa Titipan Ekspres. Then based on the coefficient of determination R2 the independent variable (Google Ads) has an influence on the dependent variable (Brand Awareness) of 27.1% while the rest is influenced by other variables and based on the T test it can be concluded that t count > t table (4.224 > 1.299) which means that there is a significant influence between Google Ads Ads on Brand Awareness of PT. Jasa Titipan Ekspres and there is a close influence between Google Ads Ads on Brand Awareness of PT. Jasa Titipan Ekspres.Keywords: Google Ads Advertising, Brand Awareness, PT. Express Delivery Service ABSTRAKPenelitian ini bertujuan untuk mengetahui penerapan Google Ads di PT. Jasa Titipan Ekpres dan untuk mengetahui apakah ada pengaruh iklan Google Ads terhadap Brand Awareness pada PT. Jasa Titipan Ekpres. Analisis yang digunakan adalah analisis deskriptif kuantitatif dengan sampel 50 responden dengan teknik purposive sampling  dengan kriteria, merupakan customer PT. Jasa Titipan Ekpres dan pernah melihat iklan google ads. Teknik analisis yang digunakan adalah uji validitas, uji reliabilitas, analisis regresi sederhana, uji koefisien korelasi, uji koefisiensi determinasi, dan uji T. Berdasarkan analisis data yang telah diperoleh, berdasarkan uji regresi sederhana diperoleh hasil Y= 190,165+ 0,639X yang artinya koefisiensi regresi variabel brand awareness sebesar 0,639 artinya setiap peningkatan satu nilai Iklan Google Ads akan diikuti oleh 0,639 nilai Brand Awareness. Lalu berdasarkan uji koefisiensi korelasi diketahui bahwa nilai R sebesar 0,521 artinya Iklan Google Ads (X) memiliki hubungan ‘sedang' terhadap Brand Awareness (Y) pada PT. Jasa Titipan Ekpres. Lalu berdasarkan uji koefisiensi determinasi R2 variabel independen (Iklan Google Ads) memiliki pengaruh terhadap variabel dependen (Brand Awareness). Kata Kunci : Iklan Google Ads, Brand Awareness, PT. Jasa Titipan Ekspres
Co-Authors Faisal H Batubara Faisal Hasbullah Batubara Yudani Gambiro