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All Journal JIKE : Jurnal Ilmu Komunikasi Efek
Raka Rizca Haqqu
Universitas Telkom
Languange, Linguistic, Communication & Media Social Sciences

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UPAYA PROTOKOL DAN KOMUNIKASI PIMPINAN KOTA BANDUNG DALAM MENYAJIKAN INFORMASI MELALUI MEDIA SOSIAL INSTAGRAM @HALOBANDUNG Sean Aileen Hasyna; Raka Rizca Haqqu
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6231

Abstract

This research is titled "Efforts of the Protocol and Communications of the Leadership of Bandung City in Presenting Information through the Instagram Social Media Account @halobandung." The main objective of this study is to describe and analyze the efforts made by the Protocol and Communications of the Leadership of Bandung City (Prokopim) in presenting information through the Instagram account @halobandung. This research uses a qualitative descriptive approach to understand the phenomena of communication, collaboration, education, and entertainment implemented by Prokopim. Social media, especially Instagram, has become an important communication tool for the Bandung City Government to interact with the public. Through content analysis and interviews with six informants, this study found that Prokopim has successfully implemented an effective communication strategy by conveying information related to government activities, collaboration with other agencies, as well as education through relevant and entertaining content. The Instagram account @halobandung also shows consistency in content management and is able to increase public engagement. The main findings of this study indicate that Prokopim has utilized four pillars of social media strategy, namely communication, collaboration, education, and entertainment, in presenting information. This strategy not only successfully increases interaction with the public but also builds awareness and public participation in various government programs. This research is expected to serve as a reference for other government agencies in optimizing the use of social media for effective public communication.
The Hubungan Antara Motif dan Kepuasan Menonton Konten Gaming Windah Basudara pada Platform YouTube Rayhan Rimosan Kamal Putra; Raka Rizca Haqqu
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6265

Abstract

This research aims to determine the relationship between uses & gratifications of watching Windah Basudara’s gaming content. Windah Basudara is a content creator who creates gaming content on the YouTube platform. The uniqueness and easily-accepted humor have made Windah a beloved content creator by many YouTube users, resulting in 13.1 million subscribers to the Windah Basudara channel. Each subscriber surely has a motive in watching Windah Basudara's content and seeks satisfaction in the content they watch. Therefore, this study will use the uses & gratification theory by Elihu Katz, which states that motives and satisfaction are always related, and the satisfaction obtained is the satisfaction derived from the desired motives. This study uses a quantitative research method with an explanatory approach and a positivist paradigm using the survey method. The population in this study amounts to 13,130,439 subscribers. The sample selection technique uses non-probability sampling and produces 400 samples using the Slovin formula. Using the new media motives described by Papacharissi & Rubin (2000) consisting of interpersonal utility, passing time, seeking information, convenience, and entertainment, the results of this study show that the correlation coefficient of motives (X) to gratifications (Y) has a Sig. value (2-tailed) of 0.001 < 0.05 and a Pearson Correlation r value of 0.776 > r table 0.098, indicating that motives (X) have a strong relationship with gratifications (Y). Keywords: Correlation, Motives, Gratifications, Windah Basudara
Co-Authors Rayhan Rimosan Kamal Putra Sean Aileen Hasyna