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All Journal Jurnal Ilmu Sosial, Humaniora dan Seni
Hasril Atieq Pohan
Program Studi Manajemen Dakwah, Universitas Islam Negeri Raden Fatah Palembang
Arts Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Promosi Dalam Menarik Nasabah Tabungan Haji Di Bank Syariah Indonesia Kantor Cabang Sudirman Palembang Karina Febrianti; Hasril Atieq Pohan
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 3 (2025): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i3.3755

Abstract

This study aims to determine and analyze the promotional strategies implemented by Bank Syariah Indonesia (BSI) Sudirman Branch Office, Palembang, to attract Hajj Savings customers. Promotion is an important element in the marketing mix that serves to communicate products, increase public understanding, and encourage interest in becoming customers. The research method used is a qualitative approach with data collection techniques through interviews, observations, and documentation of the bank and potential customers. The results show that BSI's promotional strategies include the use of digital media such as Instagram, Facebook, YouTube, and the BSI Mobile application; conventional media in the form of brochures, banners, and billboards; personal promotion through direct education by Customer Service and Tellers; and public relations activities through religious events and outreach in the Muslim community. These promotional strategies have proven effective in increasing awareness and interest of potential customers, although there are still obstacles in the form of a lack of detailed information regarding the mechanisms and benefits of Hajj Savings compared to other savings. This study recommends that BSI further strengthen promotional content that is educational, informative, and interactive in order to increase appeal and expand the reach of potential customers in the future.
Manajemen Pelayanan Jamaah Umrah Dalam Menyesuaikan Kenaikan Biaya Umrah Di PT Zafa Mulia Mandiri Palembang Rista Muamala; Hasril Atieq Pohan
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 4 (2026): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i4.4204

Abstract

The increase in Umrah costs that has occurred in recent years has become a challenge for Umrah travel agencies, especially in maintaining the quality of service to pilgrims. PT Zafa Mulia Mandiri Palembang, as one of the Umrah pilgrimage travel organizers, is required to be able to adjust its service management to continue to provide satisfaction to pilgrims amidst increasing operational costs. This study aims to determine and analyze the management of Umrah pilgrim services in adjusting to the increase in Umrah costs at PT Zafa Mulia Mandiri Palembang. The research method used is a qualitative method with a descriptive approach. Data collection techniques were carried out through interviews, observation, and documentation. The results show that PT Zafa Mulia Mandiri Palembang adjusted its service management by increasing operational efficiency, transparency of costs to pilgrims, optimization of administrative services, guidance of manasik (ritual practice), and improving the quality of human resources. These adjustments were made without reducing the essence of Umrah pilgrimage services, so that pilgrims' trust and satisfaction were maintained despite the increase in Umrah costs
Co-Authors Karina Febrianti Rista Muamala