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All Journal Jurnal Ilmu Sosial, Humaniora dan Seni Jurnal Ilmu Komunikasi dan Sosial Politik
Wahjoe Pangestoeti
Ilmu Administrasi Negara, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Maritim Raja Ali Haji
Arts Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Social Marketing sebagai Katalisator Inovasi Pemasaran Sektor Publik untuk Dampak Sosial Berkelanjutan Nisa Nur Amanda; Annisa Putri Jufani; Mely Nur Ratman; Suci Oktapia; Wahjoe Pangestoeti
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 3 (2025): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i3.4128

Abstract

Social marketing is a strategic approach that is increasingly applied in public sector marketing to encourage behavioral change and create sustainable social impacts. Unlike commercial marketing, social marketing focuses on public interests by integrating marketing principles to address various social issues. This article aims to examine the role of social marketing as a catalyst for innovation in public sector marketing, particularly in promoting behavioral change and generating sustainable social outcomes. The research method employed is a literature review by analyzing relevant scholarly sources. The findings indicate that well-designed social marketing initiatives can enhance public awareness, participation, and engagement in addressing public issues such as health, environmental sustainability, and social welfare. In addition, social marketing contributes to strengthening public trust in government institutions and supporting the sustainability of public policies. Therefore, social marketing can be considered an innovative and effective instrument in achieving sustainable social development goals within the public sector.
Kepemimpinan Transformasional sebagai Pendekatan Pengelolaan Sumber Daya Manusia: Tinjauan Literatur Mely Nur Ratman; Nasya Handini; Suci Oktapia; Nisa Nur Amanda; Wahjoe Pangestoeti
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3920

Abstract

Transformational leadership has proven to be an effective approach to human resource (HR) management in various organizations, including the public sector. This study discusses how transformational leaders can inspire, motivate, and empower employees to transcend personal interests for the greater good of the organization. With an approach based on inspiring vision, intellectual stimulation, and individual attention, transformational leadership supports employee competency development and empowerment, which in turn improves organizational performance. However, the implementation of transformational leadership in public organizations faces challenges such as resistance to change, limited resources, and rigid bureaucratic structures. Therefore, this study recommends inclusive policies that support the development of transformational leadership and collaboration between agencies, as well as providing continuous feedback as an effort to overcome existing obstacles.
Co-Authors Annisa Putri Jufani Mely Nur Ratman Nasya Handini Nisa Nur Amanda Suci Oktapia