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All Journal International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) Cemara Education and Science
Devi Puja Kesuma
Universitas Islam Negeri Sumatera Utara, Indonesia
Religion Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PEMANFAATAN MEDIA SOSIAL DALAM MANAJEMEN PROMOSI SEKOLAH UNTUK MENINGKATKAN KUALITAS DAN KUANTITAS PESERTA DIDIK Muzdalifah Rohami Harahap; Abdul Fattah Nasution; Dela Fahiran Pandiangan; Devi Puja Kesuma; Muhammad Habibi Rangkuti
Cemara Education and Science Vol. 4 No. 1 (2026): Vol IV. Edisi I. Tahun 2026
Publisher : Cendekia Madani Nusantara

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Abstract

Perkembangan media sosial telah mendorong perubahan signifikan dalam praktik manajemen promosi sekolah di era digital. Media sosial tidak hanya dimanfaatkan sebagai sarana komunikasi, tetapi juga berperan strategis dalam membangun citra lembaga pendidikan serta meningkatkan daya tarik sekolah di tengah persaingan antar lembaga pendidikan. Penelitian ini bertujuan untuk menganalisis pemanfaatan media sosial dalam manajemen promosi sekolah serta perannya dalam meningkatkan kualitas dan kuantitas peserta didik. Metode penelitian yang digunakan adalah library research dengan menelaah berbagai sumber pustaka yang relevan, meliputi buku, artikel jurnal ilmiah, dan hasil penelitian terdahulu yang berkaitan dengan manajemen promosi pendidikan dan penggunaan media sosial. Teknik pengumpulan data dilakukan melalui penelusuran literatur dan analisis kritis terhadap konsep, teori, serta temuan empiris yang mendukung fokus penelitian. Hasil kajian menunjukkan bahwa pemanfaatan media sosial yang dikelola secara terencana, konsisten, dan berkelanjutan mampu meningkatkan visibilitas sekolah, memperkuat kepercayaan masyarakat, serta memperluas jangkauan promosi secara efektif dan efisien. Selain itu, media sosial berperan dalam menyampaikan informasi akademik, prestasi, dan keunggulan sekolah, yang berdampak pada peningkatan jumlah pendaftar serta kualitas peserta didik yang diterima. Oleh karena itu, media sosial perlu diintegrasikan secara optimal dalam perencanaan dan kebijakan manajemen promosi sekolah sebagai bagian dari pengelolaan pendidikan yang adaptif terhadap perkembangan teknologi.
Effectiveness of Islamic Spiritual Extracurricular Activities in Shaping Vocational Students’ Character Devi Puja Kesuma; Asnil Aidah Ritonga
International Journal of Multidisciplinary Research of Higher Education Vol 9 No 4 (2026): In progress (Theme Education, Religion Studies, Social Sciences, STEM and Economi
Publisher : Islamic Studies and Development Center in Collaboration With Students' Research Center Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ijmurhica.v9i4.656

Abstract

The formation of Islamic character in vocational high schools is an urgent necessity in the face of modernization that often erodes moral and spiritual values among students. Islamic Spiritual extracurricular activities serve as a strategic medium to instill discipline, responsibility, social concern, religiosity, and noble morality. This study analyzes the effectiveness of these activities in shaping students’ Islamic character, drawing upon the perspectives of Lickona, Al-Ghazali, and the Ministry of National Education. Using a qualitative case study design, data were collected through observation, in-depth interviews, and documentation involving students, mentors, and school authorities. Data were analyzed with Miles and Huberman’s interactive model to ensure validity and systematic interpretation. The findings demonstrate that Islamic Spiritual extracurricular activities effectively strengthen students’ Islamic character, particularly in discipline, responsibility, social awareness, religiosity, and morality. Supporting factors include school support, mentor competence, and student enthusiasm, while inhibiting factors involve limited time, external environmental influences, and inconsistent practice at home. The implication highlights the importance of structured and continuous character-building programs to ensure the internalization of Islamic values in daily life. The novelty lies in affirming the direct relationship between extracurricular effectiveness and Islamic character formation, while uncovering gaps between participation and value application outside school.
Co-Authors Abdul Fattah Nasution Asnil Aidah Ritonga Dela Fahiran Pandiangan Muhammad Habibi Rangkuti Muzdalifah Rohami Harahap