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All Journal Lingua Franca
Murdianto Murdianto
Universitas Nahdlatul Ulama Yogyakarta; Indonesia
Arts Education Languange, Linguistic, Communication & Media Social Sciences

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The Practices of Symbolic Violence on Fashion and Cosmetic Brands A‘ Ainun Zeva Zachari; Murdianto Murdianto
Lingua Franca Vol. 4 No. 1 (2025): Bahasa dan Sastra
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/linguafranca.v4i1.7091

Abstract

This study aims to examine the practice of symbolic violence implied in the symbols of fashion and cosmetic brands among college students. This study uses a qualitative descriptive approach to reveal the experiences and views of the subjects in depth. Data were obtained from five students at various universities in Yogyakarta, Indonesia, who were selected as research subjects. Primary data sources were in the form of interviews, observations, and documentation of participants, while secondary data sources were obtained from relevant literature reviews. Data analysis techniques were carried out thematically by reducing data, presenting data, and drawing conclusions. The results of the study indicate that symbolic violence occurs when students from lower-middle socioeconomic groups feel compelled to follow the exclusive brand taste standards set by upper socioeconomic groups. This causes the desire to own certain products even though they are economically unaffordable. Symbolic violence also appears through negative labeling of individuals who do not follow dominant fashion standards, such as the use of the term "jamet". It is evident that symbolic violence in fashion and cosmetic brands occurs subtly through symbolic representation mechanisms that are reproduced in everyday life, creating social inequality and psychological pressure on students.
Hegemony, Discourse, and Power Relations in Intra-Campus Student Organizations in Mojok.Co’s Satirical Journalism Murdianto Murdianto; Ahmad Kirom
Lingua Franca Vol. 4 No. 2 (2025): Bahasa dan Sastra
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/lingua_franca.v4i2.8776

Abstract

This study examines hegemonic power relations within intra-campus student organizations in Indonesia by analyzing senior–junior interactions as represented in satirical journalistic content published by Mojok.co between January 2024 and August 2025. Using a qualitative library research design and content analysis, the study is theoretically grounded in Michel Foucault’s concept of power–knowledge relations and Antonio Gramsci’s theory of hegemony. The findings demonstrate that power operates predominantly through symbolic and discursive mechanisms rather than overt coercion, where seniority is constructed as a legitimate source of authority that enables seniors to define organizational norms and moral values such as loyalty, discipline, and obedience. These values are internalized by junior members through everyday discourse and organizational rituals, resulting in the normalization of hierarchical relations and the perception of domination as a form of consensus. The study concludes that intra-campus student organizations function not only as spaces for leadership development but also as arenas for the reproduction of hegemonic power, in which regeneration processes tend to perpetuate inequality by reproducing existing senior–junior hierarchies rather than fostering critical and egalitarian organizational practices.
Co-Authors Ahmad Kirom A‘ Ainun Zeva Zachari