Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Journal of Scientific Research, Education, and Technology
Hiqma Nur Agustina
Politeknik Negeri Malang, Jawa Timur, Indonesia
Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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Destination Brand Storytelling in Thematic Villages Kampung Budaya Polowijen: The Power of Narrative Video Aprilia Risky Kusumawati; Hiqma Nur Agustina
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 1 (2026): Vol. 5 No. 1 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i1.1036

Abstract

Kampung Budaya Polowijen is a thematic village located in Malang, East Java, which represents local cultural heritage originating from Malang. One of the main challenges faced by this thematic village is the limited availability of promotional media that can effectively communicate its cultural richness to a wider audience. This study aims to develop narrative videos using storytelling techniques as a promotional medium to strengthen the destination brand of Kampung Budaya Polowijen. The research applied a design and development approach consisting of analysis, design, development, implementation, and evaluation stages. The resulting narrative videos were evaluated by respondents to assess their effectiveness as a promotional tool. The findings indicate that most respondents agreed and strongly agreed that the narrative videos were informative, engaging, and able to represent the identity of Kampung Budaya Polowijen clearly. The study concludes that the developed narrative videos are well accepted and beneficial in promoting Kampung Budaya Polowijen as a cultural tourism destination to both domestic and international audiences.
Developing a Bilingual Website Integrated with Social Media for Irgift Tsabita El Rizki; Hiqma Nur Agustina
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 1 (2026): Vol. 5 No. 1 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i1.1055

Abstract

Irgift is a micro, small, and medium enterprise in Gresik that has produced and sold artificial flower bouquets since 2020. Despite its growth, the business relies only on Instagram and WhatsApp for promotion, limiting market reach and reducing credibility. This study was carried out to design and develop a bilingual website integrated with social media as a promotional medium for Irgift. Using the Design and Development Research model with the ADDIE framework, the project involved analysis, design, development, implementation, and evaluation stages. Data were gathered through interviews, surveys, expert validation, and field testing. The website was created on the Wix platform with multilingual features, supported by intuitive layouts and an elegant color theme. Expert validation scored 82/100, while field testing with 35 respondents showed high satisfaction (88.6% strongly satisfied, average scores 4.4 - 4.8). Finally, the bilingual website enhances product visibility, customer trust, and marketing effectiveness, helping Irgift expand its market reach.
Co-Authors Aprilia Risky Kusumawati Tsabita El Rizki