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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Journal of Accounting and Finance Management (JAFM)
Meriza Hendri
Universitas Widyatama, Bandung, Indonesia
Economics, Econometrics & Finance

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Business Plan for The Development of Triple D Boarding House: Establishing A One-Stop Shopping Ecosystem Cecep Supriadi; Meriza Hendri
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6778

Abstract

The boarding house business is a rapidly growing property sector in Indonesia's urban areas, driven by a high urbanization rate that saw the urban population increase to 56.7% by 2022, and the concentration of educational and office centers. Bandung, as a major educational city with over 305,000 active students and an estimated market potential reaching IDR 1.53 trillion annually, has become a strategic and attractive location for investors. This trend is further amplified by a digital shift, with reports indicating that 72% of tenants in Bandung now use online platforms to find accommodation. However, this industry faces challenges from intense competition, rising consumer expectations for adequate facilities, and a market shift towards housing that is not only functional but also supports a productive and community-oriented lifestyle. This study aims to develop a business plan for the expansion of Triple D Kos by opening a new branch with a "One Stop Shopping Ecosystem Business" concept. The analysis was conducted through an internal and external business environment approach using the Porter's Five Forces framework, strategy formulation using the Lean Canvas, and complemented by a feasibility study based on entrepreneurial aspects of the Timmons Model and financial analysis (NPV, IRR, Payback Period, Profitability Index). The results show that despite a high threat of new entrants and strong bargaining power of buyers, significant opportunities exist through service differentiation by providing integrated facilities. The recommended strategies include developing housing with a value-added ecosystem, strengthening digital-based marketing, and implementing efficient operational management to increase tenant loyalty. Theoretically, this research enriches the entrepreneurship literature on the application of strategic models in the boarding house industry. Practically, this business plan provides a comprehensive investment and operational guide for Triple D Kos to enhance its competitiveness, expand its market share, and achieve sustainable business growth.
Pengembangan Bisnis Event Organizer pada CV. Sagara Kreasi Taufik Aditya Utama; Meriza Hendri
Journal of Accounting and Finance Management Vol. 6 No. 6 (2026): Journal of Accounting and Finance Management (January - February 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i6.2962

Abstract

Penelitian ini bertujuan merumuskan perencanaan bisnis pengembangan Event Organizer berbasis pengalaman pada CV. Sagara Kreasi dengan fokus pada konsep Live Action Role-Playing (LARP) Medieval Fantasy. Pendekatan kualitatif deskriptif digunakan, mengintegrasikan Design Thinking, Business Model Canvas, analisis SWOT, Timmons Entrepreneurial Model, serta evaluasi finansial menggunakan NPV, IRR, Payback Period, dan Profitability Index. Data dikumpulkan melalui wawancara, observasi lapangan, dan studi literatur terkait industri kreatif dan hiburan interaktif. Hasil analisis menunjukkan bahwa CV. Sagara Kreasi memiliki posisi internal yang kuat, dukungan eksternal yang kondusif, serta peluang pasar yang signifikan untuk event LARP. Strategi pengembangan meliputi ekspansi skala event, inovasi konten, digitalisasi pemasaran, penguatan kolaborasi komunitas, serta mitigasi risiko operasional. Aspek operasional, sumber daya manusia, dan pemasaran dinilai layak mendukung pelaksanaan event, sementara analisis finansial menunjukkan kelayakan dan profitabilitas tinggi, ditandai NPV positif, IRR 28,6%, Payback Period 3 tahun 5 bulan, dan Profitability Index 1,45. Penelitian ini memberikan kontribusi akademis dalam literatur hiburan imersif serta kontribusi praktis berupa rencana bisnis implementatif bagi pengembangan industri Event Organizer di Indonesia.
Co-Authors Cecep Supriadi Taufik Aditya Utama