Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal International Journal of Economics (IJEC) Journal of Scientific Research, Education, and Technology
Siti Mujanah
University of 17 Agustus 1945 Surabaya, Indonesia
Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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Personal Selling Communication Strategy of Retail Assistants in Building Customer Satisfaction at Eiger Basuki Rahmat Surabaya Store Siti Mujanah; Novan Andrianto; Rafandi Budiaji Aryasa
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 3 (2026): Vol. 5 No. 3 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i3.1206

Abstract

This study aims to describe the interpersonal communication applied by retail assistants in personal selling activities at the Eiger Basuki Rahmat Surabaya Store. The research is motivated by the importance of interpersonal communication in building positive relationships with customers, understanding their needs, providing clear product information, and creating a comfortable shopping experience. The study employs a descriptive qualitative method with data collection techniques including in-depth interviews, observation, and documentation. Research informants consisted of retail assistants as primary informants and customers as supporting informants, while data analysis was conducted through data reduction, data presentation, and conclusion drawing. The findings reveal that retail assistants apply interpersonal communication effectively through both verbal and nonverbal communication. Verbal communication is conducted by conveying product information clearly, using easily understood language, and exploring customer needs. Meanwhile, nonverbal communication is demonstrated through smiles, eye contact, and friendly attitudes that create comfort. Retail assistants also demonstrate empathy and active listening skills before providing appropriate product recommendations. The study concludes that friendly, informative, and responsive interpersonal communication plays a significant role in personal selling activities.
A Bibliometric Analysis of the Implementation of Big Data in the Managerial Decision-Making Process Ekwan Setyo Utomo; Siti Mujanah; Achmad Yanu Alif Yanto
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1220

Abstract

Some scientific publications related to big data have been carried out; viral marketing that occurs on social media can be one way to market a product or service, and this article aims to provide information regarding research trends that have been published on the topic of viral marketing in the 2000-2024 periods. The method used in this study was to identify the number of journals using Harzing's Publish or Perish software as well as a bibliometric analysis using VOSviewer. The results showed that there were 987 publications with 21457 citations and 2145.7 cites/year that discussed viral marketing. There are five main clusters based on the results of the bibliometric analysis. This article also provides information related to research topics that have not been widely carried out, so that it can provide benefits for stakeholders who  may need it for further research
The Influence of Environmental Performance and Corporate Reputation on Financial Performance with Corporate Social Responsibility as an Intervening Variable Nimas Galuh Phitaloka; Ninka Dearani; Ahmad Abdianto; Siti Mujanah; Achmad Yanu Alif Fianto
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1223

Abstract

This study aims to examine the impact of environmental performance and corporate reputation on financial performance, with Corporate Social Responsibility (CSR) serving as an intervening variable. CSR, which reflects a company's social responsibility, is suspected of acting as a bridge that strengthens the relationship between environmental performance, corporate reputation, and financial performance. In the highly competitive business era, environmental performance and corporate reputation, particularly in achieving optimal financial performance, are important factors that influence a company's success.The study uses secondary data from the annual reports of companies listed on the Indonesia Stock Exchange (IDX) and employs path analysis to test the causal relationships between variables. The results show that environmental performance and corporate reputation have a positive influence on financial performance, both directly and through CSR as an intervening variable. These findings provide important implications for company management to pay more attention to environmental and social aspects in their business strategies to sustainably improve financial performance
The Effect of Environmental Performance and Working Capital Management on Firm value with Profitability as an Intervening in the Textile Industry Sector Alviano De Partho; Siti Mujanah; Achmad Yanu Alif Fianto
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1626

Abstract

The integration of environmental sustainability and financial performance has become a growing concern in emerging economies, particularly within resource-intensive sectors such as the textile industry. This study investigates how environmental performance and working capital management affect firm profitability and firm value. It also examines the mediating role of profitability in these relationships. A quantitative research design was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The sample consisted of 15 textile companies listed on the Indonesia Stock Exchange (IDX) from 2018 to 2023. Data were collected from audited financial statements. Variables include environmental performance, working capital management, profitability (measured by ROA), and firm value (measured by Tobin's Q). The empirical results reveal that environmental performance has a negative and significant impact on profitability but positively influences firm value. Working capital management negatively impacts profitability but does not significantly influence firm value. Furthermore, profitability does not significantly affect firm value and does not mediate the relationship between the independent variables and firm value. The findings suggest that environmental initiatives can enhance firm value independently of short-term financial gains. In the textile industry context, non-financial performance, particularly environmental responsibility, is increasingly recognized by the market, even when profitability does not improve. These findings offer useful insights for corporate managers and policymakers aiming to promote sustainability without compromising market valuation
Co-Authors Achmad Yanu Alif Fianto Achmad Yanu Alif Yanto Ahmad Abdianto Alviano De Partho Ekwan Setyo Utomo Nimas Galuh Phitaloka Ninka Dearani Novan Andrianto Rafandi Budiaji Aryasa