Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Manajemen Sistem Informasi Journal of Accounting and Finance Management (JAFM)
Charly Hongdiyanto
Universitas Ciputra Surabaya, Jawa Timur, Indonesia
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Dual Path to Brand Attitude: Perceived Brand Globalness and Localness in McDonald’s Indonesia and the Mediating Role of Brand Authenticity Ann Maritza Wattimena; Charly Hongdiyanto
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 3 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i3.7402

Abstract

Global brands operating in emerging markets often face the challenge of balancing global identity with local adaptation. This study aims to examine the influence of perceived brand globalness, perceived brand localness, and brand authenticity on brand attitude among consumers of McDonalds in Java. The research uses a quantitative method through a questionnaire distributed to respondents in East Java, Central Java, and West Java. The results show that perceived brand globalness and perceived brand localness do not directly influence brand attitude. However, both variables significantly increase brand authenticity. Brand authenticity becomes the strongest factor shaping brand attitude and serves as the connecting mechanism through which globalness and localness affect consumer evaluations. These findings indicate that global image and local adaptation are effective only when they build a brand perception that feels honest, consistent, and trustworthy. Overall, this study highlights the importance of authenticity in shaping positive brand attitudes toward global brands in Java, Indonesia.
Translating Brand Authenticity and Brand Experience Into Brand Loyalty: The Mediating Role of Brand Trust in Starbucks Alexandra Josephine; Charly Hongdiyanto
Journal of Accounting and Finance Management Vol. 6 No. 6 (2026): Journal of Accounting and Finance Management (January - February 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i6.3001

Abstract

In this growing and highly competitive market, coffee brands needed to start building a trustworthy relationship with their customers. This is important to make sure that brand has loyal customers, which is a major part of having a successful business. This research is done to understand some key factors, for example, brand authenticity, brand experience, brand loyalty, and it relates. Brand trust is also used as the mediating factor for each connection. This research utilizes a quantitative approach by disseminating online questionnaires to 260 respondents across Java. Data were later processed through PLS-SEM where the result shows that brand authenticity and brand experience correlates positively with brand trust and loyalty. Brand trust is also seen to hold a positive effect on brand loyalty through its mediation role. These findings show that customers’ trust is essential to deliver brand authenticity and experience to customers’ loyalty. Overall, this study emphasized the relevance of building trust to enhance brand loyalty in terms of coffee brands around Java.
Co-Authors Alexandra Josephine Ann Maritza Wattimena