Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Management and Innovation Entrepreneurship (JMIE)
Okto Rikiko Al Leonardo Dago
Universitas Prima Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
DETERMINANTS OF GREEN PURCHASE INTENTION OF FOOD PRODUCT CONSUMERS IN MEDAN CITY Okto Rikiko Al Leonardo Dago; Syaifuddin Syaifuddin; Fajar Rezeki Ananda Lubis
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 3 No. 4 (2026): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jmie.v3i4.4087

Abstract

The large amount of plastic packaging used for food packaging must be considered for environmental health. Plastic food packaging has a significant negative impact on environmental degradation. Therefore, this study examines the determinants of green purchasing intentions among food consumers in Medan. This study used a quantitative method. The analysis was conducted using Secure Modeling (SEM) using the Smart-PLS version 3.0 application program. The researchers took a sample of 390 people. The results showed that Perceived Consumer Effectiveness (PCE) has a positive and significant influence on green purchasing intentions in Medan. Therefore, it can be concluded that Perceived Consumer Effectiveness is very important to be implemented in Medan to make the city healthier and also improve purchasing intentions.
Co-Authors Ananda, Fajar Rezeki Syaifuddin Syaifuddin