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p-Index From 2021 - 2026
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This Author published in this journals
All Journal IAES International Journal of Robotics and Automation (IJRA)
Jinsoo Hwang
Sejong University
Automotive Engineering Electrical & Electronics Engineering

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A study on motivated consumer innovativeness in robotic golf caddies Jinsoo Hwang; Sujin Song; Sungbeen Park
IAES International Journal of Robotics and Automation (IJRA) Vol 15, No 1: March 2026
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijra.v15i1.pp99-106

Abstract

The current study examined the antecedents and consequences of image in the field of robotic golf caddy. Data were collected from 393 golfers in Korea. The data analysis revealed that functionally, hedonically, and cognitively motivated consumer innovativeness are the key factors that affect image. It was also found that image helps in regard to enhancing desire, and then it positively affects intentions to use and WOM intention. Perceived price unfairness of caddy fees additionally moderated the relationship between functionally motivated consumer innovativeness and image. This study is significant from a theoretical perspective as it is the first to identify consumer motivations in the field of robotic golf caddies. From a practical standpoint, the findings offer important implications for the development of marketing strategies for robotic golf caddies, which are currently at the commercialization stage.
Antecedents and consequences of memorable experience in the airline industry: service robots versus human staff Jinsoo Hwang; Ja Young (Jacey) Choe; Kyuhyeon Joo; Jinkyung Jenny Kim
IAES International Journal of Robotics and Automation (IJRA) Vol 14, No 4: December 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijra.v14i4.pp561-569

Abstract

The study aims to examine the type of service providers, such as service robots and human staff, as a potential moderator in the relationship between SERVQUAL and memorable experience in the airport industry. In order to verify 15 hypotheses, data were collected from 313 travelers who acquired information from service robots and 313 travelers who acquired information from human staff at the airport. The results of data analysis revealed that the five sub-dimensions of SERVQUAL, including tangibles, reliability, responsiveness, assurance, and empathy, enhance memorable experience. In addition, a memorable experience has a positive effect on customer satisfaction, which subsequently influences attitude and intention to use. In addition, the type of service providers moderated the links between i) responsiveness and memorable experience and ii) empathy and memorable experience.
Co-Authors Ja Young (Jacey) Choe Jinkyung Jenny Kim Kyuhyeon Joo Sujin Song Sungbeen Park