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All Journal International Journal of Green Tourism Research and Applications
Moch Faizal Rachmadi
Department of Economic Education, Universitas Ivet, Indonesia
Social Sciences

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Sustainable Tourism Development Strategy for Area of Mina Mangrove Tunggulsari, Pati Regency: PESTLE Analysis Approach Afif Nur Khayati; Kusumantoro; Moch Faizal Rachmadi
International Journal of Green Tourism Research and Applications Vol. 7 No. 1 (2025): June 2025
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v7i1.74-83

Abstract

Tourism development is directed at sustainable tourism by upholding the principles of economy, social and environment including in the tourist destination of Area of Mina Mangrove, Pati Regency, Central Java Province. However, there are several aspects of external conditions that affect tourism development such as global uncertainty. The urgency of this research is the need for an external condition analysis model in efforts to develop sustainable tourism in Area of Mina Mangrove which includes Political, Economic, Social, Technology, Legal and Environmental aspects known as PESTLE Analysis. Based on this, the purpose of the research is to identify and analyze the relevance of external conditions in the development of tourism in Area of Mina Mangrove, Pati Regency. This research method is a qualitative approach in mapping and analyzing data in a complex, continuous and integrated manner. The results of the study concluded that the Environment (E) aspect plays a very important role, because Area of Mina Mangrove is directly adjacent to the Java Sea. This is an opportunity, potential and challenge in itself which has a major impact on the environment and sustainable tourism ecosystem. Creating environmental innovation, research and development by mitigating the risks of challenges and packaging them into optimal tourism opportunities. Of course, working with various parties at the central and regional levels, including community involvement and groups/communities, companies and academics. Politic (P) also has a major contribution in developing tourism in the Area of Mina Mangrove.
Sustainable Tourism Development Strategy for Bakaran Wetan Village, Pati Regency Based on Edutourism: Community Based Tourism (CBT) Approach Nanda Aji Setyaputri; Rusdarti; Moch Faizal Rachmadi
International Journal of Green Tourism Research and Applications Vol. 7 No. 1 (2025): June 2025
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v7i1.84-98

Abstract

Bakaran Wetan Village, Central Java Province is one of the areas in Indonesia with various superior tourism potentials such as the Bakaran Sudewi Batik Museum, Punden Nyai Ageng and Ki Dalang Soponyono and others that are closely related to historical, social, cultural philosophies and educational elements. However, the main problem faced is the lack of involvement of stakeholders, especially the community, in an integrated, integrated and active manner in realizing it as a sustainable tourism village. Based on this, the objectives of this study are: 1) To identify the potentials and problems in developing sustainable tourism in Bakaran Wetan Village and 2) To identify actors/stakeholders who play a major role in realizing it as a sustainable tourism village based on edutourism. This research method is mixed methods with a qualitative descriptive and quantitative approach based on actor/stakeholder mapping using the Matrix of Alliance and Conflict: Tactics, Objectives and Recommendation (MACTOR). The results of the study show that the Youth, Sports and Tourism (DINPORAPAR) has the highest convergence value with the Office of Tourism Awareness Group (POKDARWIS), which integrates it with the roles of other stakeholders, namely the Education and Culture Office (DISDIKBUD), Museum Management (MUSEUM) and the Office of Regional Development Planning, Research and Innovation (BAPPERIDA). Meanwhile, related to the identification of actor objectives, the highest convergence is the optimization of edutourism tour packages (EDUTOURISM) with synergy efforts to develop the tourism sector based on stakeholder intensification (SINERGITAS). The practical impact of this research is to map the synergy between stakeholders involved in the development of sustainable tourism while also determining the priority strategies to be implemented in Bakaran Wetan Village.
Co-Authors Afif Nur Khayati Kusumantoro Nanda Aji Setyaputri Rusdarti