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All Journal Jurnal Ilmu Pariwisata
Marthen Tombeg
Sekolah Tinggi Ilmu Pariwisata Manado
Social Sciences

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ANALISIS PERILAKU WISATAWAN DAN EFEKTIVITAS PEMANDU LOKAL DALAM MENDUKUNG EKOWISATA BERKELANJUTAN DI CAGAR ALAM TANGKOKO Bet El Lagarense; Marthen Tombeg; Stevie Pangkey
Jurnal Ilmu Pariwisata Vol. 4 No. 2 (2025): Jurnal Ilmu Pariwisata
Publisher : UPT Penelitian Sekolah Tinggi Ilmu Pariwisata Manado

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Tangkoko Nature Reserve is a primate ecotourism destination with great potential for sustainable tourism development in North Sulawesi. This study aims to analyze tourist behavior and the effectiveness of local guides in supporting sustainable ecotourism. The research employs a mixed methods approach with data collection techniques through structured observation, questionnaires, in-depth interviews, and documentation. Research respondents consist of 350 domestic and international tourists, and 20 local guides. Quantitative data analysis uses descriptive analysis and multiple regression, while qualitative data is analyzed thematically. The results show that tourist behavior in Tangkoko Nature Reserve is dominated by conservation education motivation (82%), rare wildlife observation (78%), and authentic nature experience (75%). The level of tourist environmental awareness is in the high category with an average score of 4.2 out of 5. The effectiveness of local guides in supporting sustainable ecotourism reaches 85%, demonstrated through ecological interpretation skills (88%), effective communication (84%), and conservation education (82%). Regression analysis shows that local guide quality significantly contributes 67% to tourist satisfaction and 72% to pro-conservation tourist behavior. This research recommends strengthening competency-based guide training programs, developing ecotourism guide certification systems, and increasing local community participation in ecotourism management.
Analisis dan Strategi Pengembangan Objek Wisata Pantai Batu Buaya di Desa Busisingo Kecamatan Tutuyan Kabupaten Bolaang Mongondow Timur Ruslani; Marthen Tombeg; Sony Wijanarko; Bella Makaminang; Tesalonika Kaunang
Jurnal Ilmu Pariwisata Vol. 4 No. 2 (2025): Jurnal Ilmu Pariwisata
Publisher : UPT Penelitian Sekolah Tinggi Ilmu Pariwisata Manado

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Abstract

The tourism industry is an important contributor to the global economy, generating revenue, employment opportunities, and infrastructure investment. The development of sustainable tourism is essential to preserve the environment and ensure social sustainability. This study aims to analyze and formulate development strategies for Batu Buaya Beach, a tourism destination located in East Bolaang Mongondow Regency, North Sulawesi, Indonesia. The research employed direct observation methods and interviews with the village head, local residents, beach managers, and tourists. The results indicate that the main strengths of Batu Buaya Beach include its natural beauty, unique rock formations, and relatively complete facilities. However, several weaknesses were identified, such as limited road access, suboptimal infrastructure management, and an unstable number of visitors. Opportunities for improvement include infrastructure development, ecotourism development, facility integration, and the utilization of existing facilities for ecotourism programs. The threats faced consist of competition with other tourist destinations, environmental degradation, and excessive dependence on investors. The proposed development strategies include prioritizing road access improvements, designing sustainable ecotourism programs, creating new attractions to stabilize visitor numbers, and developing unique ecotourism programs to increase tourist visits. This study concludes that Batu Buaya Beach has significant potential for tourism development.
Co-Authors Bella Makaminang Bet El Lagarense Ruslani Sony Wijanarko Stevie Pangkey Tesalonika Kaunang