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All Journal Pawarta: Journal of Communication and Da'wah
Faruq Alhasbi
Institut Islam Mamba'ul 'Ulum Surakarta, Indonesia
Religion Education Environmental Science Social Sciences Other

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Representasi Pria Metroseksual dalam Iklan Barenbliss Bloom My Way With Gabriel Prince Awendsa Urfatunnisa Tasyaul Mu'izzah; Talfi Jannati; Faruq Alhasbi
Pawarta: Journal of Communication and Da'wah 2024: Vol 2(1) February
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.220

Abstract

This research motivated by the phenomenon of men using cosmetic products. Therefore, this research aimed to determine the representation of metrosexual men in the Barenbliss Bloom My Way with Gabriel Prince advertisement. Metrosexual men are men who prioritize physical appearance by wearing cosmetic products and fashionable clothing. Metrosexual men have bright and clean faces. Currently, metrosexual men like to take care of their body parts, especially their faces, to make them look more attractive. Roland Barthes' semiotic theory used to understand the meaning of denotation, connotation and myth. This research uses a semiotic approach with descriptive qualitative methods. The data in this research is supported by documentation in the form of still images related to metrosexual men in the Barenbliss Bloom My Way with Gabriel Prince advertisement. The analysis results carried out, the narrative of events and scenes clearly shows the elements of the representation of metrosexual men which can be seen from the make-up, gestures, characters, settings and costumes in the advertisement.
Pengaruh Kualitas Layanan terhadap Kepuasan Jamaah Umroh di Hajar Aswad Mubaroq Nur Saimona; Yetty Faridatul Ulfah; Nurman Ando Setianas Nugroho; Faruq Alhasbi; Karina Sofiananda Armaza Faraba
Pawarta: Journal of Communication and Da'wah 2024: Vol 2(1) February
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.334

Abstract

Indonesia with a large Muslim population is a potential market for the Umrah travel business. Hajar Aswad Mubaroq is one of the companies that strives for the desires of the Muslim community in Solo Raya for the Umrah pilgrimage. Consumer satisfaction is an absolute that can be achieved by providing good service quality. That way, the company can excel and become a trusted partner in organizing Umrah. This study aims to see how service quality affects pilgrim satisfaction. This study was conducted using a survey and analyzed descriptively quantitatively. The participating samples were 80 respondents, who were Hajar Aswad Umrah pilgrims from March to August 2023. The results showed that service quality influence on pilgrim satisfaction. Value of tstatistics was greater than ttable with the value of the relationship between service quality and satisfaction proven significant. In addition, it was found that 17.4% of pilgrim satisfaction was influenced by service quality. Based on these results, the author suggests that it is important to make pilgrims satisfied by providing quality services. There are many antecedent factors that will benefit the company through satisfaction, so more efforts are needed in providing quality service to Umrah pilgrims.
Co-Authors Awendsa Urfatunnisa Tasyaul Mu'izzah Karina Sofiananda Armaza Faraba Nur Saimona Nurman Ando Setianas Nugroho Talfi Jannati Yetty Faridatul Ulfah