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All Journal Gorga : Jurnal Seni Rupa
Pratama Bayu Widagdo
Fine Art, Language and Arts Faculty, Universitas Negeri Semarang, Indonesia
Arts Education

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User Interface and User Experience Design of "PAWTEL" Mobile Application for Finding Pet Boarding Services Fiqri Andany Nurul Firdaus; Pratama Bayu Widagdo
Gorga : Jurnal Seni Rupa Vol. 14 No. 2 (2025): Gorga: Jurnal Seni Rupa (On Going)
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i2.67779

Abstract

Searching for pet boarding services is very necessary for pet owners when they have an urgent need. One solution to make it easier for users to find and order boarding services is the design of the Pawtel mobile application interface through a design thinking approach. This approach is oriented towards the needs of users and the various difficulties faced with a product or service. The data collection method is observational, an online survey, and an interview with qualitative analysis methods that adjust to each stage of design thinking. The results of brainstorming ideas at the ideate stage were sorted using the Eisenhower Matrix, then designing information architecture and flowcharts as materials for designing wireframes and prototypes using Figma. The resulting prototype was tested on 15 testers through Maze, with testing results showing that the appearance and key features of the Pawtel app were excellent. The use of gamification elements in the creation of pet avatars has also been proven to provide an interactive experience and attract users' attention. The test results from Maze show that Maze's usability score is 82, indicating that the Pawtel's application design effectively meets user needs and has great potential to solve problems in finding and booking pet boarding services. So this study proves that the design thinking approach is able to produce products that are the right solution to the phenomenon raised.
The Interface and User Experience Design of the Mobile Application “TUNEMATE” for Discovering a Music Companion and Attending Concerts Yudistira Putra; Pratama Bayu Widagdo
Gorga : Jurnal Seni Rupa Vol. 14 No. 2 (2025): Gorga: Jurnal Seni Rupa (On Going)
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i2.67780

Abstract

Finding friends with similar musical interests provides benefits for expanding friendship relationships. In addition, music friends also have the opportunity to become friends and watch concerts together. The difficulties faced in finding music friends and concert events require a solution in the form of designing the UI/UX of an application called Tunemate. This research applies a design thinking approach to create products that are oriented to user needs. The data collection method includes observation of music streaming applications, social media, and online ticket purchase platforms. For online questionnaires and user interviews, there are criteria from music streaming fans and concert activists. The data analysis method is by applying a qualitative method whose process follows each stage of the design thinking approach. The final result of the research created a prototype of the UI/UX design that was tested through Maze. The usability score obtained in Maze from the testing stage shows a score of 82 points.  The design of the Tunemate application is suitable for users who want to experience a new way of using music streaming applications combined with social media and concert events. Overall, the appearance and features received positive feedback from the testers, who were very enthusiastic about the prototype. Thus, the design of the UI/UX of the Tunemate application has met the needs of users and is a one-stop solution to finding music friends, searching, as well as buying concert tickets and merchandise.
Designing Visual Identity for UMKM Trigel Bakehouse Mey Dhea Dewi Fajar Lisanti; Pratama Bayu Widagdo
Gorga : Jurnal Seni Rupa Vol. 14 No. 2 (2025): Gorga: Jurnal Seni Rupa (On Going)
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i2.68319

Abstract

Culinary UMKM have great potential in the Indonesian economy, but many of them still lack a strong visual identity to build a professional brand image. Trigel Bakehouse, a home-based bakery established by three women in Semarang, faces similar challenges. This research aims to design the visual identity of Trigel Bakehouse using Robin Landa's Graphic Design Process, which consists of five stages: Orientation, Analysis and Strategy, Conceptual Design, Design Development, and Implementation. Thru this approach, a visual identity system was designed that reflects brand values such as warmth, family, and the quality of homemade products. Design elements include the logo, typography, colors, and supporting media such as packaging, social media, and merchandise, all arranged in a minimalist and elegant style. The results of the design process at the Orientation stage, gathered thru interviews and observations, to explore the background, brand values, and business character. At the Analysis and Strategy stage, the visual condition of the brand, target market, and competitors were analyzed to formulate relevant design strategies. The Conceptual Design phase generates creative ideas thru mindmaps, color selection, typography, and logo development that reflect the values of warmth, family, and professionalism. The Design Development phase finalizes the logo, patterns, and logo versatility for consistent use across various media. The Implementation phase applies the visual identity to business cards, menus, social media, merchandise, signage, pamphlets, packaging, and uniforms, ensuring consistent application across all media. This design resulted in a consistent visual identity that strengthened the brand image, increased brand awareness, and enhanced Trigel Bakehouse's competitiveness in the local culinary market.
Co-Authors Fiqri Andany Nurul Firdaus Mey Dhea Dewi Fajar Lisanti Yudistira Putra