Pratama Bayu Widagdo
Department of Fine Arts, Faculty of Languages and Arts, Universitas Negeri Semarang, Indonesia

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Visual Strategies in Video Branding to Build a Professional Image: A Case Study of the Video “Pruways” Firdaus Tara Putra; Pratama Bayu Widagdo
Gorga : Jurnal Seni Rupa Vol. 14 No. 2 (2025): Gorga: Jurnal Seni Rupa (On Going)
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i2.67878

Abstract

In a competitive digital era, video has become an important strategy in brand communication to build a professional image. This study analyzes the internal video "PruWays" produced by Prudential Syariah Indonesia with a descriptive qualitative approach to explore how visual elements such as framing, color, lighting, and brand symbols are designed to shape perceptions of professionalism. The key issue was how to communicate sharia values aesthetically and strategically to foster employee ownership. Analysis showed that framing techniques such as rule of thirds and center framing succeeded in building a sense of professionalism, order, and visual authority. The use of a red and teal green color palette incorporates a sense of boldness and spirituality that reinforces the corporate identity. Soft lighting and natural daylight create an inclusive and friendly atmosphere, while visual symbols such as logos, collaborative gestures, and modern layouts reinforce sharia values such as ukhuwah, amanah, and ihsan. The tangible impact is evident from the increased employee participation in post-screening discussion forums, which shows emotional engagement has translated into collective action. This research aims to identify and explain how visual elements in internal videos can be used strategically to shape a professional image and communicate organizational values to employees. The limitations of this research lie in the single object focus and the non-use of quantitative perception measures, so the results are exploratory and require further study for wider validation.
Design of 2D Animation as an Educational Introduction to Butterfly Species for Children Nada Salsabila; Pratama Bayu Widagdo
Gorga : Jurnal Seni Rupa Vol. 14 No. 2 (2025): Gorga: Jurnal Seni Rupa (On Going)
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i2.68339

Abstract

Animation is essentially a field of study that combines elements of art and technology. In the world of education in the digital era, animation is widely used as a medium or tool for educating learners (children) because it is considered more engaging in delivering information audiovisually compared to media such as books. On the other hand, while knowledge of technology among children continues to increase, their understanding of biodiversity has significantly declined. One example is their awareness of butterfly diversity, even though butterflies play a vital role in the ecosystem. This research aims to design a 2-dimensional (2D) animation that functions as an educational medium to introduce various types of butterflies to children. The animation is expected to present information in an engaging way, thereby capturing children’s interest in learning about biodiversity, especially butterflies. This study uses an animation design method. The project follows a prototype-based development process consisting of design conceptualization and animation production stages. The result of this research is a 2-dimensional (2D) animation titled “Bulan and the Butterflies”, which tells the story of Bulan, a young girl, and a small fairy on a journey to learn about different types of butterflies, particularly those found in Indonesia and rare protected species. The conclusion derived from this study is that this 2D animation can serve as an educational tool capable of broadening children’s knowledge about butterflies and fostering their enthusiasm for environmental conservation. It can also encourage children’s interest in science, insects, and nature from an early age, while strengthening environmental awareness through visual media that is entertaining, educational, enjoyable, and inspiring.