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p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Business, Economics, and Social Development
Dea Arme Tiara Harahap
Accounting Study Program, Faculty of Economics and Business, Nusa Putra University, Sukabumi, Indonesia
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Descriptive Analysis of Social Media Usage and Gender in Generation Z Investment Interest in Sukabumi Ratri Pramudita; Dea Arme Tiara Harahap
International Journal of Business, Economics, and Social Development Vol. 7 No. 1 (2026): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v7i1.1158

Abstract

This study aims to provide a descriptive overview of social media usage patterns, gender differences, and tendencies in investment interest among young generations. The research employs a descriptive quantitative method involving 100 respondents who completed an online questionnaire. The research instrument consists of closed-ended Likert-scale questions and open-ended questions analyzed using thematic analysis. The results indicate that the majority of respondents show a positive tendency toward investment, as reflected by the high percentage of agreement and strong agreement with statements related to investment interest. Social media, particularly TikTok and Instagram, appears to play a significant role as an information source that facilitates access and stimulates initial interest in investment. Descriptively, female respondents tend to demonstrate more cautious behavior and a long-term orientation, while male respondents are more likely to exhibit confidence and a greater willingness to take risks. The thematic analysis of open-ended responses reveals that the primary motivations for investing focus on future planning, financial stability, and profit opportunities. Overall, this study provides a comprehensive picture of investment interest and behavior patterns based on social media characteristics and gender. These findings may serve as a foundation for further associative or inferential research.
Co-Authors Ratri Pramudita