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All Journal Jurnal Penelitian dan Pengkajian Ilmiah Multidisciplinary Indonesian Center Journal
Wentri Merdiani
International Women University
Religion Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Public Health Other

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THE EFFECT OF PRICE AND PRODUCT QUALITY ON FERTILIZER PURCHASES AT AM JAYA TANI (Solokan Jeruk District, Bandung Regency) Vina Sri Wulan; Wentri Merdiani
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2130

Abstract

This study aims to analyze the effect of price and product quality on fertilizer purchases at Am Jaya Tani Store in Rancakasumba Village, Solokan Jeruk District, Bandung Regency. This research is motivated by a decline in the number of visitors and fertilizer purchases, which is presumed to be influenced by consumers’ perceptions of price and product quality. The research method used is a quantitative approach with descriptive and verificative analysis. Data were collected through questionnaires distributed to consumers of Am Jaya Tani Store, with sampling determined based on specific criteria. The data analysis techniques include validity and reliability tests, descriptive analysis, classical assumption tests, multiple linear regression analysis, coefficient of determination, and hypothesis testing using partial (t-test) and simultaneous (F-test) methods. The results indicate that descriptively, price, product quality, and fertilizer purchases are in the fairly good to good category. Partially, price has a significant effect on fertilizer purchases, and product quality also has a significant effect on fertilizer purchases. Simultaneously, price and product quality have a significant effect on fertilizer purchases at Am Jaya Tani Store. The findings of this study are expected to provide practical insights for the management of Am Jaya Tani Store in formulating pricing strategies and improving product quality to increase fertilizer purchases and enhance business competitiveness.
Artificial Intelligence Based Marketing Strategies During the Digital Era Wentri Merdiani
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 3 No. 1 (2026): CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah, Januari 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v3i1.2169

Abstract

The aim of this study is to explain the roles of the artificial intelligence on the marketing strategies. The method used is systematic secondary data search and meta analysis. The findings of the research are as follows: First, The pervasive integration of ai across marketing functions. Second, The rise of hyper-personalization powered by AI. Third, AI-driven automation for enhanced efficiency and productivity. Fourth, The Evolution of AI in content creation and curation. Fifth, Navigating the ethical considerations and future of AI in marketing. Sixth, The most impactful AI applications for digital advertisers at present. Seventh, How small businesses leverage AI in their marketing efforts. Eighth, some common misconceptions about AI in marketing. Ninth, Marketers can upskill to work effectively with AI tools. Tenth, The key metrics for measuring the success of AI-powered marketing initiatives. Eleventh, How to Create an AI Digital Marketing Strategy in 7 Steps. Twelveth, Artificial Intelligence Technologies for Marketing.
Co-Authors Vina Sri Wulan