Siti Aisyah
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara, Jalan IAIN Nomor 1, Medan, Sumatera Utara 20235, Indonesia

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Strategi Pengabdian melalui Edukasi Inovasi Makanan Pepaya untuk Mendorong Pertumbuhan UMKM di Desa Naga Kesiangan Kecamatan Tebing Tinggi Kabupaten Serdang Bedagai Alif Alfito Ritonga; Widiya Wulandari; Aulia Fitri Rahmi; Nur Indah Septiyani Sirait; Siti Aisyah
Nuras : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026): January
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/nuras.v6i1.1003

Abstract

The community service program through the Real Work Lecture (KKN) aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Naga Kesiangan Village, Tebing Tinggi District, Serdang Bedagai Regency, through education on papaya processing innovations as an effort to strengthen the local economy. This village has abundant papaya production potential, but its utilization is still limited to selling fresh fruit, so that the economic added value is not optimal. The program implementation method uses a participatory approach that includes field observations, focus group discussions, training and demonstrations of papaya processing, packaging and branding assistance, and evaluation of activity results. The training focused on making processed papaya products such as dodol, chips, and jam, accompanied by strengthening knowledge of business management and simple marketing. The results of the activity showed an increase in community knowledge and skills in processing papaya into value-added products, increased interest in entrepreneurship, and the formation of papaya-based business groups as a step to program sustainability. The resulting processed products have a higher selling value than fresh papaya and have the potential to increase household income. This program contributes to strengthening the capacity of MSMEs, encouraging the utilization of local potential, and supporting sustainable village economic development.
Pemberdayaan Ekonomi Masyarakat melalui Pendampingan Produksi Sabun Cuci Baju di Desa Kutambelin Kecamatan Naman Teran Kabupaten Karo Safnah Soleha; Fathiya Syahidah Nasution; Al Ramzy; Hilda Zahra Lubis; Siti Aisyah
Nuras : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026): January
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/nuras.v6i1.1013

Abstract

Economic empowerment of rural communities is an important approach in encouraging increased welfare and household independence. Kutambelin Village in Naman Teran District, Karo Regency, has sufficient human resource potential, especially among housewives, but this has not been balanced with sustainable productive economic activities. This Community Service Program (KKN) was carried out with the aim of equipping the community with practical skills through assistance in producing laundry soap as an alternative home business. The method used in this activity is a community-based research approach with a qualitative descriptive design that includes initial observation, program socialization, practice-based training in soap making, and simple assistance related to packaging and the economic value of the product, which was attended by 27 PKK mothers and the Kutambelin Village community. The results of the activity showed an increase in community understanding and skills in the process of making laundry soap, accompanied by a change in mindset towards business opportunities based on daily needs, where the implementation of soap making became an attraction in itself to make and market it, because it is easy and the ingredients are easy to obtain. The resulting soap products can be used for household needs and have the potential to be developed as a micro-scale business. Thus, this activity demonstrates that mentoring simple skills can be an effective strategy in supporting community economic empowerment.