Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Nuras : Jurnal Pengabdian Kepada Masyarakat
Waladdin Panggabean
Program Studi Sastra Inggris, Fakultas Pendidikan Keguruan dan Budaya, Universitas Balikpapan, Jalan Pupuk Raya, Balikpapan, Kalimantan Timur 76114, Indonesia
Humanities Education Environmental Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengembangan Strategi Pemasaran Digital dan Branding pada UMKM Aitri Kue Waladdin Panggabean; Nazwa Maulidya Putri; Daniel Obed Kurniawan; Asifa Raditya; David Simamora; Ratu Prima Rahmadhani; Violita Nova Hadistia; Muhammad Iqbal Rahardian; Angelica Dan Made; Vanessa Ria Balqis; Chlara Chlaudia Anelka
Nuras : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2026): April
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/nuras.v6i2.1177

Abstract

This community service program aims to strengthen the digital marketing and branding strategies of the Aitri Kue MSME in Margo Mulyo Village, Balikpapan. Despite operating since 2010 and establishing partnerships with companies and hospitals, the management of promotions and visual identity remains suboptimal. The method used was descriptive qualitative, encompassing observation, interviews, planning, implementation, monitoring, and evaluation. The program focused on updating the visual identity, developing promotional media, installing standing banners, and creating digital content on social media. The results showed significant improvements in brand consistency, business visibility, and promotional effectiveness. Furthermore, the mentoring program successfully enhanced business owners' understanding of more systematic marketing practices. Overall, the integration of digital marketing and visual branding has been proven to strengthen professionalism and support the sustainability of MSMEs in the digital era.
Sosialisasi Zero Waste Living Margo Mulyo “Menciptakan Lingkungan Sekolah Bersih dan Sehat” Waladdin Panggabean; Gessy Rantrove Nainggolan; Nur Hafidah Rahman; Micky Andhreanto; Graciella Manope; Dewi Sekar Arningtias; Muhammad Rafli; Thalia Fitri Salsabila; Wita Saulina; Alfa Rizky Ramadhan; Syara Arini Putri
Nuras : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2026): April
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/nuras.v6i2.1178

Abstract

Waste management in the school environment remains a challenge in creating a clean and healthy learning environment. The lack of students' understanding of waste management and the health impacts of littering behavior is the background of this activity. The "Zero Waste Living Margo Mulyo: Creating a Clean and Healthy School Environment" program aims to improve the understanding of fourth grade students at SD Negeri 008 Balikpapan Barat regarding the 3R concept (Reduce, Reuse, Recycle), English vocabulary related to cleanliness, and the importance of maintaining environmental hygiene. The activity was carried out with a participatory-educational approach through material delivery, interactive discussions, and waste sorting practices. Data were collected through observation and documentation during the activity. The results of the activity showed an increase in students' understanding of the 3R concept, an increase in English vocabulary related to cleanliness, and an increase in awareness in maintaining the cleanliness and health of the school environment. This program shows that practice-based and interactive education is effective in instilling environmental awareness from an early age, while contributing to supporting sustainable development efforts in the elementary education environment.
Co-Authors Alfa Rizky Ramadhan Angelica Dan Made Asifa Raditya Chlara Chlaudia Anelka Daniel Obed Kurniawan David Simamora Dewi Sekar Arningtias Gessy Rantrove Nainggolan Graciella Manope Micky Andhreanto Muhammad Iqbal Rahardian Muhammad Rafli Nazwa Maulidya Putri Nur Hafidah Rahman Ratu Prima Rahmadhani Syara Arini Putri Thalia Fitri Salsabila Vanessa Ria Balqis Violita Nova Hadistia Wita Saulina