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All Journal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat
Ida Ayu Putu Santi PURNAMAWATI
Warmadewa University, Indonesia
Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Empowering the Mina Asri Catfish Farming Group Through Digital Marketing and Financial Literacy for Business Sustainability Ida Ayu Putu Santi PURNAMAWATI; A.A Ngr Gde Punia Artawan PUTRA; I Ketut Johny Pramanda PUTRA
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i2.1588

Abstract

Indonesia, as a maritime nation, has significant potential in the fisheries sector, with catfish being one of the main freshwater aquaculture commodities. In Bali, the Mina Asri Catfish Farming Group contributes to local fishery production, yet faces challenges in production costs, limited marketing strategies, and manual financial management. This study aims to empower the group through innovation and community service activities that enhance production efficiency, market competitiveness, and financial literacy. The program was implemented through stages of socialization, training, technology application, and mentoring. Training focused on the use of alternative pellet feed, digital marketing through social media, and digital financial recording using simple applications. Results showed that providing pellet feed assistance reduced production costs by at least 10% per cultivation cycle, thereby improving profit margins and financial allocation for other development needs. Digital marketing training increased members’ skills in content creation and online promotion, enabling expansion of product distribution, particularly for processed catfish, beyond local markets. Meanwhile, financial literacy training facilitated the adoption of digital records, improving transparency and supporting more accurate evaluation of profitability. Pre- and post-test assessments demonstrated a 70% improvement in participants’ knowledge and skills, confirming the effectiveness of the program. In conclusion, the empowerment program significantly improved group capacity in production, marketing, and financial management. Active community participation played a crucial role in ensuring sustainability, with the program contributing to business independence, enhanced income, and regional food security, while also strengthening the community-based economy.
Enhancing the Creative Economy Potential Through the Empowerment of Visual Art Entrepreneurs: A Case Study of MSMEs in Bona Village, Blahbatuh District, Gianyar Regency I Gusti Ayu Agung Istri Sari DEWI; Ida Ayu Putu Santi PURNAMAWATI; Putu Kemala VIDYANTARI
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i3.1665

Abstract

This community service activity was conducted under the Community-Based Empowerment (PBM) scheme, focusing on assisting creative visual art MSMEs (Micro, Small, and Medium Enterprises) of ARTPM BALI located in Bona Village, Blahbatuh Subdistrict, Gianyar Regency. These enterprises face several fundamental challenges, particularly in production management, marketing, and financial management. The program’s activities included providing production equipment (such as sewing machines, grinders, drill bits, and other supporting tools), training on the use of digital marketing technology through social media and e-commerce platforms, production management training, and the introduction of simple financial recording applications to support better cash flow management. The implementation of the program has shown positive outcomes. In the production sector, partners have improved work efficiency and product quality through the use of new equipment. In marketing, partners have become more active in promoting their products via social media and are exploring marketplace platforms as distribution channels. In financial management, partners have started to record daily transactions using digital applications, resulting in better cash flow control. Overall, this ongoing community service initiative has successfully enhanced the partners’ capacity to manage their businesses in a more modern and professional manner. Active participation of the partners in every stage of the program has been a key factor in its success. However, further stages are still required, particularly in providing continuous mentoring, strengthening branding, and conducting implementation monitoring to ensure long-term and sustainable impacts.
Co-Authors A.A Ngr Gde Punia Artawan PUTRA I Gusti Ayu Agung Istri Sari DEWI I Ketut Johny Pramanda PUTRA Putu Kemala VIDYANTARI