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All Journal Journal of Management and Informatics
Eigis Yani Pramularso
Management Faculty. University of Bina Sarana Informatika, Jakarta, Indonesia, 10410
Computer Science & IT Decision Sciences, Operations Research & Management

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The Effect of Quality Product, Price Perception, and Promotion onVivo Smartphone Purchase Decisions: A Study at the Archa PhoneCounter in Bekasi Melyani Melyani; Rahayu Swastika; Reni Widyastuti; Rizkiana Karmelia Shaura; Eigis Yani Pramularso; Desy Tri Anggarini; Diana Tambunan
Journal of Management and Informatics Vol. 4 No. 3 (2025): December Season | JMI: Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jmi.v4i3.203

Abstract

This study investigates the influence of product quality, price perception, and promotion on Vivosmartphone purchase decisions. A quantitative survey was administered to 100 consumers at the ArchaPhone Counter in Bekasi using purposive sampling. Multiple linear regression analysis revealed thatall three variables have a significant positive partial effect on the purchase decision. The modelexplained 85% of the variance (Adjusted R² = 0.726), confirming their simultaneous influence. Productquality was identified as the most dominant predictive factor, validating its critical role in consumerchoice. 
Co-Authors Desy Tri Anggarini Diana Tambunan Melyani Melyani Rahayu Swastika Reni Widyastuti Rizkiana Karmelia Shaura