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All Journal Jurnal Padamu Negeri Manivest: Jurnal Manajemen, Ekonomi, Kewirausahaan, Dan Investasi 'Ibadatuna: Jurnal Pengabdian Masyarakat (PM)
Sri Kawuri
Universitas AKI
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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TRANSFORMASI BRANDING UMKM KRUPUK MELALUI INTEGRASI DESAIN KEMASAN KREATIF DAN STORYTELLING PRODUK DI KECAMATAN PATI Teguh Setiadi; Eka Satria Wibawa; Priyadi Priyadi; Bagus Sudirman; Robby Andika Kusumajaya; Sri Kawuri
Jurnal Padamu Negeri Vol. 3 No. 2 (2026): April : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/zezhtp76

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy, but still face challenges in branding, particularly in packaging design and conveying product value. This community service activity aims to improve the competitiveness of MSMEs through branding transformation with the integration of creative product packaging design and storytelling. The partner in this activity is the mackerel fish cracker MSME of Mr Siwito Wahono, located in Pati Lor Village, Pati District, Pati Regency. The method used is a participatory approach through the stages of observation, planning, training, mentoring, and evaluation. The results of the activity show an increase in partners' understanding of branding, with an average increase of 36% based on the results of the pre-test and post-test. In addition, this activity produces outputs in the form of new, more attractive packaging designs, brand identities (logos and labels), and product storytelling that can strengthen the value and uniqueness of the product. The integration of packaging design and storytelling has proven effective in increasing the visual appeal and emotional value of the product, thus potentially increasing the competitiveness of MSMEs in the market. Therefore, this community service activity makes a real contribution to the development of MSME branding practically and sustainably.
Pengaruh Motivasi Diri, Lingkungan Keluarga, Pertimbangan Pasar Kerja Dan Penghargaan Finansial Terhadap Minat Menjadi Akuntan Profesional: Studi Empiris Pada Mahasiswa Program Studi Akuntansi Universitas AKI Di Semarang Sri Kawuri; Sukristanta Sukristanta
Manivest : Jurnal Manajemen, Ekonomi, Kewirausahaan, dan Investasi Vol. 1 No. 2 (2023): Desember, Manivest : Jurnal Manajemen, Ekonomi, Kewirausahaan, dan Investasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/manivest.v1i2.82

Abstract

Professional accountant profession is one of the professions that is considered promising, especially by students majoring in Accounting in their studies. There are several factors that influence this interest, including self-motivation, family environment, job market considerations and financial rewards as variables that affect the intention as the professional accountant. This research was conducted on 102 students of the AKI University Accounting Study Program in Semarang. The analysis method were used multiple regression analysis. The results showed that self-motivation, family environment, job market considerations and financial rewards had a positive and significant effect on the intention as the professional accountant.
PENINGKATAN SOFTSKILL DESAIN GRAFIS BAGI REMAJA DESA PASAR BANGGI KECAMATAN REMBANG Teguh Setiadi; Bagus Sudirman; Priyadi Priyadi; Robby Andika Kusumajaya; Susanti Dwi Ilhami; Sri Kawuri
'Ibadatuna : Jurnal Pengabdian Masyarakat Vol 4 No 02 (2025): Ibadatuna Juli 2025
Publisher : P3M Sekolah Tinggi Agama Islam Miftahul Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55120/ibadatjurnal.v4i02.2161

Abstract

Kegiatan pengabdian kepada masyarakat ini dilatarbelakangi oleh rendahnya keterampilan desain grafis di kalangan remaja Desa Pasar Banggi, Kecamatan Rembang. Padahal, kemampuan desain grafis merupakan salah satu softskill penting di era digital dan ekonomi kreatif. Tujuan dari kegiatan ini adalah untuk meningkatkan pemahaman dan keterampilan dasar desain grafis bagi remaja, agar mereka memiliki bekal dalam mengembangkan potensi diri maupun peluang kerja mandiri. Metode pelaksanaan meliputi identifikasi kebutuhan, pelatihan teori dan praktik menggunakan aplikasi Canva dan Adobe Photoshop, serta evaluasi hasil karya peserta. Kegiatan ini diikuti oleh 15 remaja dengan latar belakang pendidikan yang beragam. Hasil kegiatan menunjukkan adanya peningkatan kemampuan peserta dalam memahami prinsip desain serta mengaplikasikannya dalam pembuatan konten visual seperti poster dan media sosial. Kegiatan ini memberikan dampak positif terhadap kepercayaan diri dan semangat belajar peserta. Diharapkan kegiatan serupa dapat dilaksanakan secara berkelanjutan dengan dukungan pemerintah desa dan stakeholder terkait.
Co-Authors Bagus Sudirman Eka Satria Wibawa Kusumajaya, Robby Andika Priyadi Priyadi Sukristanta Sukristanta Susanti Dwi Ilhami Teguh Setiadi