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All Journal International Journal of Artificial Intelligence Research Prestise: Jurnal Pengabdian Kepada Masyarakat Bidang Ekonomi dan Bisnis
Y. Yohakim Marwanta
Universitas Teknologi Digital Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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Modeling the Driving Factors of Educational Technology Innovation in Indonesian Universities: A Hybrid ISM–ANP Approach Satria Abadi; Mad Helmi ab Majid; Y. Yohakim Marwanta; Didi Susianto
International Journal of Artificial Intelligence Research Vol 9, No 2 (2025): December
Publisher : Universitas Dharma Wacana

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Abstract

This study aims to model the critical enablers driving technological innovation in higher education institutions in Indonesia by integrating Interpretive Structural Modeling (ISM) and Analytic Network Process (ANP). The hybrid approach provides both structural and quantitative insights into the interrelationships among eight identified enablers: policies and regulations, digital infrastructure, faculty competence, technology incentives, industry collaboration, student literacy, innovation culture, and data security. The ISM results classify policies and regulations and digital infrastructure as driving factors that form the foundational layer of innovation ecosystems. Meanwhile, faculty competence, technology incentives, and industry collaboration serve as linkage factors that bridge strategic policies and operational implementation, whereas student literacy, innovation culture, and data security emerge as dependent factors representing the system’s outcomes. The ANP results reinforce the ISM structure, revealing that policies and regulations (0.215) and digital infrastructure (0.187) have the highest influence, followed by faculty competence (0.142) and industry collaboration (0.130). The combined ISM–ANP framework demonstrates that sustainable educational technology innovation requires a synergistic interaction between governance, human resources, and digital culture. The findings provide a comprehensive model that can guide universities and policymakers in formulating evidence-based digital transformation strategies within the Indonesian higher education context
PELATIHAN DIGITAL MARKETING SEBAGAI UPAYA PENINGKATAN JANGKAUAN PEMASARAN PADA UKM SEKAR SARI MANDIRI SLEMAN Atika Hatta Hambali; Bianka Andriyani; Y. Yohakim Marwanta
Prestise: Jurnal Pengabdian Kepada Masyarakat Bidang Ekonomi dan Bisnis Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat Bidang Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/prestise.v5i2.50259

Abstract

Digital marketing represents an essential digital capability that entrepreneurs, including micro, small, and medium enterprises (MSMEs), are required to develop in response to increasing market digitalization. This marketing strategy utilizes digital platforms to promote products to the general public. This community service program aims to provideunderstanding and training related to digital marketing to the Sekar Sari Mandiri MSME in Turi, Sleman, and to develop a marketing website with partners to expand their marketing reach. The training teaches the use of digital marketing in managing marketing through platforms such as Instagram, TikTok, Facebook, and WhatsApp. This training uses creativeapplications such as Canva, CapCut, and ChatGpt to support the effectiveness and efficiency of marketing planning. This community service method uses a participatory approach, placing the community as active subjects in every stage, from planning to evaluation. The results of the community service program show that partners who were initially unable to conduct digital marketing are now able to create marketing content and conduct marketing through the website. This includes filling in product descriptions with attractive product photos and operating the website developed with the community service team.
Co-Authors Atika Hatta Hambali Bianka Andriyani Didi Susianto Mad Helmi ab Majid Satria Abadi