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All Journal Penamas: Journal of Community Service
Popi Andiyansari
Fakultas Bisnis & Humaniora, Universitas Teknologi Yogyakarta
Arts Humanities Decision Sciences, Operations Research & Management Health Professions Other

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Workshop digital marketing dan video kreatif Karang Taruna Pendowoharjo untuk membangun citra positif digital media Daffa Maulana Hidayat; Popi Andiyansari; Akhmad Afnan
Penamas: Journal of Community Service Vol. 6 No. 2 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i2.2708

Abstract

This community service activity aims to enhance the knowledge, skills, and self-confidence of the youth of Karang Taruna Pendowoharjo, considering that the utilization of social media has not yet been optimized for productive digital engagement. The program was conducted through a Digital Marketing and Creative Video Design Workshop. The background of this activity is the important role of youth as agents of change in supporting digital-based village development, as well as the limited capacity of youth organizations to manage digital content effectively. The implementation methods included lectures, discussions, demonstrations, and hands-on practice in creating visual and creative video content using Canva and CapCut applications. The evaluation was conducted through pre- and post-tests to measure participants' improvement in understanding. The results indicated a significant increase in participants' comprehension of digital marketing concepts, the use of social media as a branding tool, and technical skills in creating digital content. The pre-test results, which were initially 80%, increased to 86% in the post-test. In addition, the activity increased participants' self-confidence and active participation during the learning process. Therefore, the workshop proved effective in supporting youth empowerment in the village and in building a positive image of Karang Taruna through the sustainable use of digital media.
Membangun kepercayaan diri dan keterampilan komunikatif anggota PIK-R melalui pelatihan public speaking dan master of ceremony Nabila Silviana Putri; Anjani Diah Ayu Safitri; Siti Yulaeha; Chyntia Isni Safira Yasmin; Afif Hibatullah; Lintang Ayu Azahra; M. Nur Maulana Rahmadani; Popi Andiyansari; Al Musa Karim
Penamas: Journal of Community Service Vol. 6 No. 1 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i1.2749

Abstract

Public communication skills are a barrier for adolescents due to a lack of self- confidence and mastery of formal communication techniques. This community empowerment activity aims to improve the self-confidence and communicative skills of members of the Youth Information and Counseling Center (PIK-R) Kapanewon Tempel through public speaking and Master of Ceremony (MC) training. The methods used include pre- and post-tests, interactive lectures, demonstrations, direct practice (simulation), and feedback. This activity involved 31 participants from various villages in Kapanewon Tempel. The effectiveness of the activity was evaluated by comparing pre-test and post-test results and observations during the practice session. The results of the activity showed a 15% increase in understanding of basic MC techniques, including language, intonation, material preparation, and body gestures. In addition, participants showed greater courage in appearing and the ability to manage the flow of events more calmly. This training equipped PIK-R members with relevant communication skills for self-development and active roles in community organizations.
Co-Authors Afif Hibatullah Akhmad Afnan Al Musa Karim Anjani Diah Ayu Safitri Chyntia Isni Safira Yasmin Daffa Maulana Hidayat Lintang Ayu Azahra M. Nur Maulana Rahmadani Nabila Silviana Putri Siti Yulaeha