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Rosa Sapitri
Bussines Administration,Universitas Muhammadiyah Mataram, Indonesia
Economics, Econometrics & Finance

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BPOM Certification as a Quality Signal: Its Impact on Amifa Skinglow Local Skincare Products Rosa Sapitri; Candra Candra
JURNAL ECONOMINA Vol. 5 No. 7 (2026): JURNAL ECONOMINA, Juli 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i7.3242

Abstract

Indonesia's local skincare industry is experiencing rapid growth through digital platforms. However, consumers continue to face information asymmetry regarding product safety and quality. This study examines the effects of BPOM certification, brand awareness, perceived quality, promotion, and customer trust on purchase intention toward the local skincare brand Amifa Skinglow. Using an explanatory quantitative research design, data were collected from 153 respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate an R-square value of 0.770, demonstrating that the proposed model explains a substantial proportion of the variance in purchase intention. All independent variables have positive and significant effects on purchase intention. Customer trust emerged as the strongest predictor (β = 0.571), followed by brand awareness (β = 0.264), highlighting that consumer trust and brand reputation play a more influential role in shaping purchase intention than formal product certification.
Co-Authors Candra Candra