Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal JURNAL ECONOMINA Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka
Yasyifa Dian Urfina
Universitas Muhammadiyah Mataram, Indonesia
Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Impact of Interactivity and Live Streaming Promotion (TikTok Shop) on Consumer Purchase Intention: An S-O-R Model Approach Safira Putri; Yasyifa Dian Urfina; Fakhriansyah Fakhriansyah; Rifaid Rifaid
JURNAL ECONOMINA Vol. 5 No. 7 (2026): JURNAL ECONOMINA, Juli 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i7.3349

Abstract

This study examines the impact of live streaming interactivity and promotion on consumer purchase intention in TikTok Shop through the Stimulus-Organism-Response (S-O-R) model, with trust and consumer attitude as mediating variables. Data were collected from 174 respondents in West Nusa Tenggara using purposive and snowball sampling techniques and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that interactivity does not have a direct effect on purchase intention but significantly influences purchase intention through the mediating role of trust. Meanwhile, promotion has a significant effect on purchase intention, both directly and indirectly through consumer attitude. The model explains 74.9% of the variance in consumer purchase intention. These findings highlight the importance of strengthening consumer trust and fostering positive attitudes as key strategies for enhancing live streaming marketing effectiveness on TikTok Shop.
Kontribusi Mahasiswa Magang dalam Meningkatkan Pelayanan pada Pegadaian Syariah Cabang Mataram NTB Ade Lokma; Adlia Suprianinsi; Haeru Tullisa Minnah; Suryani; Yasyifa Dian Urfina
Kreasi: Jurnal Inovasi dan Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): April
Publisher : BALE LITERASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kreasi.v6i1.2669

Abstract

Menganalisis kontribusi mahasiswa magang di Pegadaian Syariah pada bidang marketing di Kabupaten/Kota Mataram, Provinsi Nusa Tenggara Barat. Penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi, kemudian dianalisis secara deskriptif. mahasiswa magang berperan aktif dalam kegiatan pemasaran dan operasional, seperti membantu promosi produk (rahn, tabungan emas, dan logam mulia), memberikan informasi kepada nasabah, serta menyelesaikan tugas administratif. Kontribusi tersebut mampu meningkatkan efektivitas kerja karyawan, mempercepat pelayanan, dan memperluas jangkauan pemasaran. Namun, terdapat kendala seperti kurangnya pengalaman, keterbatasan komunikasi, dan adaptasi lingkungan kerja. Kendala tersebut dapat diatasi melalui bimbingan, komunikasi yang baik, dan kerja sama tim. Dengan demikian, kegiatan magang memberikan manfaat bagi mahasiswa dan instansi dalam meningkatkan kompetensi serta efektivitas operasional.
Co-Authors Ade Lokma Adlia Suprianinsi Fakhriansyah Fakhriansyah Haeru Tullisa Minnah Rifaid Rifaid Safira Putri Suryani