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All Journal GREAT: Jurnal Manajemen dan Bisnis Islam
Abdi Triyanto
Program Studi Manajemen Bisnis Syariah, Sekolah Tinggi Ekonomi Islam SEBI
Religion Economics, Econometrics & Finance

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Pengaruh Gaya Hidup, Kesadaran Halal, dan Word of Mouth Terhadap Keputusan Pembelian Steak Moen-Moen di Kota Depok Hamidah Hamidah; Abdi Triyanto; Mustafa Kamal
GREAT: Jurnal Manajemen dan Bisnis Islam Vol 2, No 1 (2025): Journal of Management and Islamic Business
Publisher : Prodi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61111/great.v2i1.848

Abstract

AbstractThis study aims to determine the effect of lifestyle, halal awareness, and word of mouth on purchasing decisions for moen-moen steak in Depok city, using primary data with questionnaires distributed to Muslim communities aged ≥ 17 years who have bought and consumed moen-moen steak products at Depok city branches. The sampling technique used non-probability sampling techniques with a purposive sampling approach. Respondents in this study totaled 115 respondents. The data analysis technique uses the SEM-PLS method with the help of SmartPLS 4.1.0.8 software. The results of this study state that partially halal awareness and word of mouth have a significant positive effect on purchasing decisions, while lifestyle has no significant positive effect on purchasing decisions. Lifestyle, halal awareness, and word of mouth together (simultaneously) have a significant positive effect on purchasing decisions for Moen-Moen Steak in Depok city.
Co-Authors Hamidah Hamidah Mustafa Kamal