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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan JITSS (Journal of Innovation and Trend in Social Sciences)
Nur Aifiah Binti Ibrahim
Degree holder of Master of Science in Applied Statistics
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Power of Buyers Beyond Capitalism Nur Aifiah Binti Ibrahim
JITSS (Journal of Innovation and Trend in Social Sciences) Vol. 2 No. 3 (2026): JITSS (Journal of Innovation and Trend in Social Sciences)
Publisher : Asosiasi Asesmen Pendidikan (AAP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63203/jitss.v2i3.461

Abstract

This study examines buyer power beyond conventional price-based mechanisms, positioning buyers as collective and ethical agents who shape market outcomes. Drawing on perspectives from capitalism, sustainability, and consumer collectivism, the research explores how demographic characteristics, brand loyalty, life-stage dynamics, and evaluative behaviours influence purchasing decisions and customer satisfaction. Using a quantitative methodology, survey and company data were analysed through descriptive statistics, regression analysis, and chi-square tests. The findings show that age, spending level, brand loyalty, and product ratings significantly predict customer satisfaction, while purchasing preferences vary systematically across life stages. Young single couples and retirees tend to favour mainstream offerings, whereas family groups are more budget-oriented, reflecting differing social responsibilities and financial constraints. These patterns demonstrate that buyer power operates not only through purchasing capacity but also through shared values, feedback mechanisms, and collective behaviour. Overall, the study highlights buyers as socially situated actors whose choices influence pricing strategies, competition, and long-term market sustainability beyond narrow capitalist interpretations.
The Economic Impact and Strategic Significance of the Semiconductor Industry in Malaysia: Penelitian Nur Aifiah Binti Ibrahim
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4777

Abstract

Semiconductors are a critical foundation of modern life and economic development in Malaysia, enabling the functioning of digital devices, communication systems, and healthcare technologies. As Malaysia progresses toward a technology-driven and high-income economy, reliance on semiconductor-based systems has increased across daily activities and manufacturing. The country plays an important role in the global semiconductor supply chain, particularly in electrical and electronics manufacturing, assembly, and testing, which contributes significantly to employment, exports, and foreign investment. However, their widespread use, awareness of the importance of semiconductors among Malaysians remain limited due to their largely invisible role in end products. This study examines the significance of semiconductors in Malaysian life and the economy while assessing public understanding to support technological preparedness, innovation, and sustainable national development.
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